Media management is largely a business degree. What is special about this course is the imparting of knowledge, abilities and practical skills in the fields of economics and law, media technology and media studies. This interdisciplinary approach is intended to enable graduates to design and control business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking into account media-specific issues in particular.
As part of the bachelor's degree, basic specialist knowledge is imparted. In the higher semesters, introductory courses in specialist subjects, in particular business administration, are offered. Successful studies lead to the professional qualification "Bachelor of Science". It qualifies for the subsequent master’s degree.
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