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Strategic Marketing Management

International School of Management

Graduate Winter Semester 6480.00 EUR / Semester

In the Marketing master’s program, you learn how to rigorously derive promising marketing strategies from market research findings and management guidelines, and how to plan and control them in a goal-oriented way. The program includes, among other things, practice-oriented courses, an integrated twelve-week practical phase, as well as an extensive market research project through which you develop and solve entrepreneurial questions.


End-to-end admission to Germany — free case review

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