Even the best technology does not automatically lead to a good, intuitive operability or a convincing look; this additionally requires a target group-specific and user-oriented design. This, in turn, implies an understanding of what expectations people have on objects and products or how people behave when they operate a machine, a smartphone, a car or a ticket machine.
If man and machine communicate
Everyone is familiar with the many small displays and digital media on devices and appliances used to adjust settings or the interactive touch screens for navigating by means of systems and simulated views of products, buildings or objects. All of them are based on the visualization of information and functions and backed by complex systems consisting of technical components and elaborate software. However, even the best technology does not automatically lead to a good, intuitive operability or a convincing look; this additionally requires a target group-specific and user-oriented design. This, in turn, implies an understanding of what expectations people have on objects and products or how people behave when they operate a machine, a smartphone, a car or a ticket machine.
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