Company:
Edeloptics GmbH
City:
Hamburg
Original Title:
Head of Brand Management
Salary:
92.540 € - 128.913 €
Profession:
Head of Brand Management
Head of Brand Management
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Edel-Optics is a Hamburg-based omnichannel optician that is one of the top 3 online retailers in Europe. Several million glasses and sunglasses have already been sent from the Hanseatic city to our customers in 120 countries. On our growth path, five flagship stores were also created, in which the latest technical solutions allow the digital world of glasses to merge with the on-site shopping experience. We are gradually adding our own brands to premium and luxury brands in our portfolio, which are always geared towards the latest fashion trends and benefit from professional celebrity branding. If you share our vision of glasses as one of the most important fashion accessories, then you too will become part of this success story!
We are looking for one as soon as possible
Head of Brand Management (m / f / d)
Tasks:
- disciplinary and professional leadership of brand management at Edel-Optics; In addition to the Edel-Optics retail brand, this also includes own and celebrity brands
- Strategic and operational management of our brand (s) with budget and sales responsibility together with a team of brand managers (m / f / d)
- Content-related campaign and brand development together with the marketing management in an international context
- Briefing and project management of all advertising measures (paid / owned / earned) with internal and external partners - with a focus on digital channels
- Development of omnichannel advertising and sales measures
- Function as a central contact person (m / f / d) for all internal and external stakeholders with regard to the brand (s)
- Takeover of market, competition and target group analyzes as well as translation of relevant insights into activities
- Analysis of sales and advertising data and deriving appropriate measures
Requirements:
- a degree in business administration, ideally with a focus on marketing or communication
- Relevant professional experience in brand management in a B2C-oriented company, preferably in the area of e-commerce
- Experience in the implementation of advertising measures, especially in the digital environment
- practical leadership experience
- Communicative competence and fluent English
- independent, goal-oriented and conscientious working style
Benefits:
- a permanent job in a fast growing and innovative company
- a motivated team that works together on exciting brands with a lot of development potential
- Responsibility for demanding projects in an international context
- Varied tasks with a lot of creative freedom for new ideas
- Insight into topics outside of the box
- Various discounts for employees
- Subsidy for the HVV-ProfiTicket
- regular team events
Salary Expectation:
Salary level for the job "Head of Brand Management" is expected:92.540 € - 128.913 € per year
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Original Offer:
