Department of Marketing and Human Resource Management

Your Launchpad for Success in Marketing & HR

Discover the Department of Marketing and Human Resource Management at Ludwigshafen University of Applied Sciences – where theory meets practice! Our Bachelor’s and Master’s programs equip you with cutting-edge skills in Digital Marketing, Market Research, Employer Branding, and Talent Management.

Why Choose HWG Ludwigshafen?

• Real-World Experience: Partnerships with leading agencies and companies in the Rhine-Neckar region.
• Global Perspective: Exchange programs and English-taught courses.
• Innovative Teaching: State-of-the-art labs, case studies & live projects.
• Career Success: 96% of graduates employed within 6 months.

Program Highlights

1. Flexible Formats: Full-time & part-time study options
2. Digital Expertise: Social Media, SEO/SEA, Content Strategy
3. HR Mastery: Recruitment, Training & Development, Labor Law
4. Personalized Support: Small cohorts & dedicated career coaching