Business Administration and Culture, Leisure, Sports Management, B.A.
The cultural, leisure and sports industries are growth sectors in which the need for business know-how is constantly increasing. With a well-founded business education, which is supplemented by specialist expertise in the areas of cultural and leisure management as well as sports management, the course offers an introduction to modern, interesting and, above all, promising fields of activity in the culture, leisure and sports industry.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German, English |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €142.50 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The business administration and cultural, leisure, and sports management studies at the Reinhold Würth University are scheduled to last six semesters.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
With the degree, the graduates qualify for attractive and varied tasks in the promising areas of the culture, leisure and sports industry. The graduates receive the tools during their studies to take on tasks in marketing, sponsoring, controlling, quality, project and event management and event marketing or in corporate social responsibility.
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Employers in the culture and leisure industry
- Music and event agencies
- Trade fair and congress organizers
- cultural offices and leisure centers
- Cultural and leisure companies such as theaters, museums or cinema companies
- Corporate press and communications departments
Employers in the sports industry
- sports organizations such as clubs and associations
- Commercial sports providers
- Companies with sports marketing and sports sponsoring activities
- Sports agencies
- Companies in the sporting goods industry
- Sports facility companies
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €142.50 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application after recognition of the certificate until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.