Business Administration / International Marketing, B.Sc.
Our bachelor's degree offers you compact vocational training at a university with an excellent reputation. The courses (here: BW / International Marketing) follow the tried-and-tested basic model of Pforzheim's business administration training: A well-founded fundamentals in business science is combined with a professional qualification.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time, Double Degree |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €178 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Approximately 70% of the lectures are identical in all business studies, this mainly concerns general business administration, economics, law and quantitative methods. 30% of the lecture time is reserved for the teaching of the course focus, but of course not distributed evenly over the entire study period, but concentrated in the 4th and 5th semesters. This 70:30 model is the basis for the job market success of all Pforzheim graduates, because the broad business management training enables diverse careers even outside of the original specialization in the course. The standard period of study is seven semesters. You acquire the Bachelor of Science (B.Sc.) in Business Administration.
What you study
The Bachelor of Business Administration (BW) / International Marketing course is a 7-semester business administration Bachelor course with a focus on international marketing. The students spend a total of four semesters (1st, 2nd, 3rd and 7th semesters) at Pforzheim University and two semesters at one of the 11 foreign partner universities (4th and 5th semesters).
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
What is "International Marketing" about?
International Marketing supports management in defining corporate goals and strategy, taking into account a global environment and its complexity. This includes about the choice of suitable marketing instruments, the implementation of marketing and its control.
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What am I going to do?
The course imparts the necessary business knowledge to successfully complete international management functions in business - especially in product management, brand management, market research, advertising, sales, public relations, key account management, in the category Management and management consultancy - to be able to exercise.
The course imparts competencies that allow long-term leadership positions in international industrial and service companies.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €178 |
Requirements and application
| Previous education | You should aim for a career in marketing in an international environment. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Video about the programme
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Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.