Business Administration: Psychology of Advertising and Media Management, B.Sc.
The Pforzheim Business School offers you a wide range of basic and professional courses. Our bachelor's degree offers you a compact professional qualification at a university with an excellent reputation in twelve business administration courses and the business law course. As in the other courses, the BW / Media Management and Advertising Psychology course is based on the tried and tested basic model of Pforzheim's business administration training: a sound basic knowledge of economics is combined with a professional specialization.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | After recognition of the certificate, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €178 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Advertising psychology researches how and why advertising and communication affect consumers. We impart the psychological knowledge scientifically sound and practical in the major.
Read moreShow less
Media Management deals with the use of media in corporate communication and imparts the necessary know-how to work in various management positions in media companies. If you are planning a master’s degree after completing your bachelor’s degree, our “Marketing Intelligence” master’s degree will open up interesting prospects for you
The basic business studies will prepare you for the start of your career. Against this business background, you will learn how communication concepts can be developed, implemented and optimized based on the latest findings in psychology.
What you study
In the fifth semester of study, you will get to know the application of the course content in the company in the practical semester. In the sixth semester you will complete a compulsory semester abroad at one of our numerous partner universities.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
What am I going to be?
The unique training with a high degree of specialization opens up good opportunities and diverse perspectives on the job market for our graduates. You can start your professional life as a communications consultant in agencies or as a communications expert in companies. A career in market research institutes, especially in the field of advertising, consumer and media research, is also open to you. In addition, after graduation there is the opportunity to take on attractive positions in the media industry, where you can work in various management functions.
Read moreShow less
Plus points?
When communicating the course content, a strong practical orientation is essential, especially in this course. Competent practitioners from well-known companies and the media industry are recruited as lecturers or speakers in order to deepen particularly practical and current topics. In addition to imparting knowledge in the form of classic lectures, the practical application of the knowledge acquired is of great importance. This is ensured through project work for business, case studies, study excursions to companies and institutes.
Last but not least, the numerous international connections to partner universities offer you an excellent opportunity to broaden your horizons through a semester abroad. The international accreditation by AACSB ensures you access to excellent foreign partner universities.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €178 |
Requirements and application
| Previous education | You should bring that with you Interest in business contexts and in the media and advertising industry Interest in corporate communication and media, their effects and possible uses Enthusiasm for psychology as well as for researching the effectiveness of advertising and consumer behavior Don't be afraid of math and good analytical skills Very good communication skills in German and English Ability to work in a team Is that something for me? |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Video about the programme
The video is hosted on YouTube. When you play it, data is sent to Google.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.