Business Communication, B.A.
How do companies communicate with the media and the public? How are advertising campaigns created? And what is the function of influencers? The communication of companies and brands has a major influence on economic success. At this interface between business and communication, the course imparts a broad spectrum of application-oriented social science, economic and design skills. The focus is on the analysis, planning and conception of measures in the areas of PR, social media, events, advertising and sustainability communication.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | Via uni-assist, winter semester until 30.06, summer semester until 31.12 |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €324.90 per semester |
| Practical semester | Yes, mandatory |
What the tuition fee consists of
Will I get in
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Business communication – the face of the company
Anyone who appears in public needs a voice, a face and an authentic style. Companies are no different from people. In order to present a company appropriately to its employees and the public, communication professionals are needed. They plan the company's appearance and give it a distinctive identity.
Read moreShow less
Develop communication concepts
Communication professionals don't just write. They organize press conferences and general meetings that inform the media or investors about the company's development. They write speeches for the board of directors and design multimedia campaigns. They conduct market research and are also responsible for monitoring the communication budget. They determine how the public, customers and employees see a company and its products and then implement this concept. The Business Communication degree program at the HTW Berlin will provide you with the theoretical specialist knowledge and practical know-how you need for this.
Versatile knowledge for a wide range of tasks
The variety of tasks that await you in the working world is also reflected in the wide range of course content. For example, you will learn how to creatively manage communication processes in companies and deal with the various instruments of business communication. You will gain an insight into marketing planning and deal with the marketing tools. In numerous exercises, you will apply your theoretical knowledge in practice. For example, you will create advertising clips, write blogs or design events.
WIKO scores highly in the CHE ranking
The HTW Business Communication degree program is in the top group in the current CHE ranking in the categories "practical orientation", "room furnishings" and "standard period of study".
What you study
The Bachelor's degree in Business Communication at the HTW Berlin bridges numerous subject areas related to communication. You will acquire know-how in the areas of business administration/economics, law, media, communication and social sciences, as well as foreign languages. In addition, you will learn conceptual and design fundamentals in the areas of text, graphic and multimedia design.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
If you love change...
If you want to work in business communication, you have to enjoy a fast pace of work and constant change. New media are coming, old ones are losing importance. Studying at the HTW Berlin not only prepares you for this flexibility in terms of content, but also for a wide range of possible areas of application.
Read moreShow less
...is right for business communication
Marketing: Marketing departments deal with marketing the company's products. Knowledge of communication tools, communication processes and market research methods enable them to identify customer needs and plan communication campaigns in a targeted manner.
Public Relations: How a company is perceived depends only partly on its products or services. Equally important is systematic communication with all stakeholders, such as politicians, journalists, residents or the general public.
Internal corporate communication: Only those who trust their employer and feel involved in the processes and decisions remain motivated and committed to their company. From intranet articles to internal company magazines - there are numerous ways to structure communication with employees.
Studying business communication also prepares you for numerous other professional fields that require communication skills as well as economic background knowledge, e.g. activities in the advisory, conceptual or creative environment of communication agencies, in specialist journalism, in communication management for non-profit organizations or in cultural or event management.
Cost of study
| Tuition fee of the federal state (Berlin), international students | €0 |
|---|---|
| Semester contribution | €324.90 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Via uni-assist, winter semester until 30.06, summer semester until 31.12 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application via uni-assist until 31.12uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 31.12.2026 (78 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.