Business psychology, B.Sc.
Business psychology is quite an old discipline but as a course of study it is still comparatively young. However, the demand for business students to have a foundation in behavioural science has been noticeably growing for years. The interest in psychology has grown significantly, as well as the application needs in the modern business world. In this respect, the introduction of the Business Psychology program (WIPSY) at the FHW in 2011 was a bold move at the right time, which not only contributes to the interest of student applicants, but also reflects the changing realities of the modern business world.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | winter semester until 15.07 |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €75 per semester |
What the tuition fee consists of
Will I get in
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
At the core of business psychology it is always about the people in economic implications, not matter whether it is as a consumer or a producer – or more recently as a “contributing” prosumer. The consumer role deals with the business psychological media, consumer, advertising and marketing research. The producer role, on the other hand, deals with work, organisational and personnel psychology.
What you study
The business psychology program is offered at the West Coast University of Applied Sciences as a Bachelor's degree program. The standard period of study is six semesters, including a practical semester. The beginning of studies is always for the winter semester. Full-time study is based on a total of 180 ECTS. The practical semester at home or abroad is scheduled for the fourth semester.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Business psychologists can be utilised in a large number of ways which makes them very attractive for the labour market. Especially due to the increasing importance of market research in companies, not to mention human capital management, there is a high demand for graduates with interdisciplinary specialisation in economics and psychology. Typical fields for business psychologists to work in are, among others, the market and consumption (e.g. in marketing, market research, sales or advertising), in personnel management (e.g. candidate selection, personnel development, organisational development or change management), in consultancies (e.g. as an advisor, trainer or coach) or in media companies (e.g. as a PR consultant).
Cost of study
| Tuition fee of the federal state (Schleswig-Holstein), international students | €0 |
|---|---|
| Semester contribution | €75 |
Requirements and application
| Previous education | For Business Psychology you should bring: </ b> interest in economic and psychological issues, contexts and developments analytical thinking and problem-solving abilities Communication skills Willingness to develop and refine your own key qualifications (such as professional, methodological and social skills) |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.