Business Psychology - Market and Consumer Psychology, B.A.
You believe that people are the center of attention and want to learn more about how people perceive themselves and their environment, how they behave, interact and change the world – without focusing on psychological therapy. You are particularly fascinated by how markets work: Why do people choose certain brands and products, how does advertising shape us as people? That’s why you want to acquire practical skills in management, consumer research and psychology. These skills will open up many perspectives for you in advising people, but also in understanding markets and consumers.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | Aptitude assessment: the university evaluates how well your previous education fits the programme |
| Tuition fee | €790 / month |
| Semester contribution | €67.70 per semester |
What the tuition fee consists of
Will I get in
Admission goes through an aptitude assessment: the university checks how well the subjects, credits and grades of your previous education fit the programme. There is no fixed cut-off — the assessment is comparative.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
Business Psychology (B.A.) | Market and Consumer Psychology – Structure first year – 60 ECTS
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCost of study
| Semester contribution | €67.70 |
|---|
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.