Communication- and Multimedia Management, B.A.
Do you see your professional future in the field of digital communication? Then you are well on the way to choosing the Bachelor's degree in "Communication and Multimedia Management". You will receive a qualified and interdisciplinary scientific and applied training in business communication management. The course provides you with in-depth knowledge of communication planning, implementation and control, paired with special knowledge in the field of conception and design, especially digital media.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Via uni-assist, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €311.40 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
In the course of your studies you will acquire knowledge and understanding of business management tools for corporate management. In addition, you will become familiar with the most important management skills that are essential in the context of corporate and personnel management. On this basis you will be able to make management decisions better in the future.
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After successfully completing your degree, you will be able to work as a management trainee in specific industries in media, communication and advertising agencies as well as in media companies and their advertising marketing companies. You can also work in marketing and communication functions regardless of the industry or become self-employed.
What you study
The study program is divided into modules according to the course schedule: The basis is the teaching of the basics of communication and media management, corporate management, law and various management techniques. This is followed by the subjects of business English, communication and multimedia management, e-business and design management. In the third and fifth semester, specialization modules are offered: trade fair management, PR and press work, website and app conception, social media management, e-entrepreneurship, online marketing and TV content development (as of: WS 2019/20). Three of these specialization modules have to be taken.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
The Bachelor of Communication and Multimedia Management qualifies you, regardless of the industry, for entry as a management trainee in numerous fields of corporate and market communication, for example in the areas of advertising, PR, direct marketing, sales promotion, etc.
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You can also take on the company-specific conception and design of multimedia communication and information tools such as websites, pod and videocasts or mobile services.
In addition, they are industry-specific qualified for management functions in agencies, production companies, consulting companies and other service providers in the media and communication sector.
The following industries have a need for graduates of the course:
Advertising and media agencies
Düsseldorf is the absolute front runner in the communications industry. 15 of the top 100 advertising agencies alone, including the largest three, have their headquarters in Düsseldorf. These include e.g. BBDO, Gray, Publicis, DDB, Citigate. Even the largest media agencies in Germany, such as MediaCom or OMD have their headquarters in Düsseldorf.
In these companies in particular, networking communicative issues with digital media is a requirement that can be met by a comprehensive and practice-oriented course at the Düsseldorf University of Applied Sciences.
Media companies and their advertising marketers
As a location in the media industry, NRW is of great and growing importance, ahead of Hamburg and Munich. The largest TV and radio stations in Germany - for example WDR and the RTL family of channels - and their advertising marketers are based here.
Digitization and multimediaization pose great challenges for the industry. Düsseldorf must secure its communication and media competence in the competitive environment and train top-qualified young professionals.
Retail and consumer goods industry
Companies in the retail and consumer goods industry traditionally have a high need for qualified communication specialists and have therefore built up a long-term relationship with the Düsseldorf University of Applied Sciences. In these industries, too, the importance of digital media in the context of integrated corporate communication is increasing. Then there are the challenges of electronic business.
The region is characterized by a large number of international corporations, where graduates of the course have particularly good opportunities. These include e.g. Henkel, L’Óreal, Bayer, Douglas, Metro, C&A or Vodafone.
Self-employment in the digital economy
This branch of the economy, which is still quite young but is growing rapidly, is primarily characterized by many small, innovative companies. Here, too, professional management plays a major role. The “Communication and Multimedia Management” course can provide support here and train highly qualified entrepreneurs. What is missing in many small companies today is an overarching view of commercial, technical and communicative issues. The course is intended to fill this gap.
Cost of study
| Tuition fee of the federal state (North Rhine-Westphalia), international students | €0 |
|---|---|
| Semester contribution | €311.40 |
Requirements and application
| Previous education | You bring that with you Great interest in understanding how (multimedia) communication offers work Enthusiasm for interdisciplinary relationships between the subject areas of communication, multimedia and business administration Affinity for technical innovations in digital communication Awareness of the constant change in the markets due to digitization and increasing networking and their effects This is your goal You want to work as a business-minded communications manager in the media and advertising industry and u. a. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Via uni-assist, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application via uni-assist until 15.07uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.