Public Relations, B.A.
Today companies are more and more public. Professional public relations or public relations (PR) is therefore important, regardless of whether it is for a global corporation, a medium-sized company or a non-profit organization. The goals of PR are to create and maintain trust, credibility and a positive image or reputation of an organization.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €205.40 per semester |
| Practical semester | Yes, mandatory |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Broad specialist knowledge is required
PR professionals need to understand how organizations, the media, social networks and the public are related. How do journalists or bloggers choose their topics? Why are certain communication campaigns more successful than others? When is it worthwhile to communicate with social media? How can content be prepared in a cross-media manner? To understand this, PR experts need a sound knowledge of subjects such as communication science, sociology and psychology as well as journalism, economics and management. Because if you don't understand how media work and are used, it will be difficult to convey the content.
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Conveying content strategically
Spokespersons and communication managers decide through their work how an organization is perceived by the public. You plan communication campaigns, write press releases, use social media channels or organize events. This is how they “translate” the goals of their organization for journalists, politicians or citizens. PR experts are not just content brokers, they are increasingly becoming advisors to top management on strategic issues. That is why it is important to us that our graduates master both: the craft of communication but also strategic thinking.
What you study
The Public Relations course in the Crossmedia Editing / Public Relations course is broadly based and combines theory and practice. The course prepares graduates to solve communication problems in companies.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
The PR industry is an attractive and growing professional field for our graduates. You plan communication strategies and implement them. Typical fields of work are internal and external corporate communication, communication consulting in PR agencies as well as corporate publishing or online communication. As an alternative to starting your career straight away, you can join the Master’s degree in Electronic Media at the HdM.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €205.40 |
Requirements and application
| Previous education | You have come to the right place in this course if you are curious about people / organizations and their stories, enjoy working in projects and teams, are motivated to leave your comfort zone, You want to create innovative and creative content. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Video about the programme
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Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.