Culture and Economics: Media and Communication Studies, B.A.
The Bachelor of Arts Culture and Economics (BaKuWi) degree consists of a core subject and a subject.
The core subject media and communication science imparts the basics and theories of communication and media systems. The focus of the bachelor's degree is on the scientific analysis of communication and media. For example, it examines how the Internet, news or films influence and change social systems and society. Business English courses complement the degree.
As a subject, students can choose between Business Administration (BWL) and Economics (VWL). In the subject Business Administration, courses in finance, marketing, management, business informatics, accounting and production are offered. The University of Mannheim focuses on seminars on business ethics. In the subject Economics, students acquire statistical knowledge and gain an insight into micro and macroeconomics. Another focus is on economic history.
We confirm this programme's requirements with the university
The facts below come from the programme's official page. A detailed description is not published yet — but these are exactly the details we clarify with the admissions office for a specific applicant.
- ✓Whether your certificate and language are enough
- ✓How competitive the selection was last year
- ✓What exactly to attach so the application is not sent back
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German, English |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €194 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →Career
BaKuWi graduates know and understand business concepts and processes and are therefore particularly in demand at the interface between communication and business. For example, they work in project management for PR agencies, in management consulting, in marketing or in sales.
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The course also qualifies you for an academic career in media and communication studies or in economics.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €194 |
Requirements and application
| Previous education | Students at BaKuWi MKW should like to read a lot (in German and English), are interested in communication processes and methods as well as all kinds of media, do not shy away from complex texts, theories and methods, Bring joy in scientific writing, Think critically and like to discuss, bring very good knowledge of German and English. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.