Digital Marketing, B.Sc.
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German, English |
| Required German | C1 |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | Directly to the university, winter semester until 15.08, summer semester until 28.02 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €690 / month |
| Practical semester | Yes, mandatory |
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
1. SEMESTER
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
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Choose from the following career paths:
- Digital marketing manager
- Product manager
- Brand management expert
- Content strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Cost of study
Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)
- International Experience Track (7 semesters) | EUR 690 / month
- Fast Track (6 semesters) | EUR 790 / month
Citizenship | Non-EU/EEA
- International Experience Track (7 semesters) | EUR 4725 / semester
- Fast Track (6 semesters) | EUR 5355 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once.
Requirements and application
| Previous education | We offer the course as a completely German-language or completely English-language variant. |
|---|---|
| Language | German C1, English B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.08, summer semester until 28.02 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 28.02Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 28.02.2027 (137 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.