Digital Media & Marketing, B.Sc.
From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Winter semester, summer semester |
| Application | Directly to the university, winter semester until 30.09, summer semester until 31.03 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €744 / month |
| Practical semester | Optional |
| Campus | Campus Hamburg |
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
About the programme
Studying at UE Innovation Hub near Berlin
Studying a Bachelor's degree in Digital Media & Marketing at UE Innovation Hub in Potsdam offers a unique opportunity to immerse yourself in a dynamic and innovative environment. Potsdam, located just 25 minutes by public transport from Berlin, is renowned for its digital innovation and entrepreneurial spirit. With access to top-notch facilities and industry-leading mentors, students can gain hands-on experience and practical skills in digital media and marketing. Moreover, being part of the vibrant Berlin startup ecosystem provides unparalleled networking opportunities and exposure to diverse cultures, preparing students for success in the global marketplace.
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Studying at the UE Hamburg Campus
Studying Digital Media and Marketing at the Hamburg campus is a fantastic opportunity to dive into the world of media and marketing in one of Europe’s most exciting cities! Hamburg, known as the “Gateway to the World,” is a major centre for media, tech, and digital industries. It’s home to countless startups, global companies, and creative agencies, making it the perfect place to start building your career.
The programme combines practical skills with the latest trends in digital marketing, content creation, and social media. With real-world projects and connections to top companies, you'll have everything you need to launch a fun and successful career in the digital world!
What you study
The Digital Media & Marketing Bachelor programme comprises six semesters. With modules like "Media Management," "Content Production," and "Digital Transformation," you'll emerge as an expert in the digital media and marketing field.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
After graduation, the programme qualifies participants for a range of professional activities in the business, media, and marketing sectors, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs). Equally suitable professional fields are market research, film production, and public affairs. Your knowledge of business management also qualifies you above average for management positions. Graduates can - for instance - enter the following professional fields:
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- Brand Manager
- Content Manager
- Community Manager
- Crossmedia Manager
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Cost of study
- EU applicant: €744 per month
- Non-EU applicant: €12,700 per year
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 30.09, summer semester until 31.03 |
How to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 31.03Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
Video about the programme
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Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 31.03.2027 (168 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.