Global Digital Marketing and Sales, B.A.
Become a digital marketing and e-business professional with the Global Digital Marketing and Sales degree program. The program offers solid general business skills with a focus on digital marketing and sales. It is taught entirely in English and offers the opportunity to learn another foreign language, such as Spanish or German.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | After recognition of the certificate, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €142.50 per semester |
| Practical semester | Yes, mandatory |
| Campus | Campus Schwäbisch Hall |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
Undergraduate Studies (1st and 2nd Semesters)
The program is modular in structure. A module can consist of one or more courses grouped thematically.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Career Opportunities and Professional Prospects
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- Schwäbisch Hall's proximity to the industrial sector offers numerous employment opportunities.
- Access to internships, part-time work, and career paths in various industries.
Conclusion
- Graduates of the Global Digital Marketing and Sales program are well prepared to succeed as leaders in the digital economy, whether in multinational companies, startups, or entrepreneurial projects.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €142.50 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application after recognition of the certificate until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.