International Business Administration, Focus on Communication Management, B.A.
Creative minds with a global perspective and an ability to communicate with international stakeholders and with cross-functional teams are in high demand. The experts needed for these tasks are able to work in all kinds of environments and know how to apply digital tools efficiently in order to implement successful communication strategies. Our new programme “International Business Administration – Focus on Communication Management” prepares graduates for these demanding positions in the areas of international corporate communications and public relations. Equipped with a solid management education, specialised communication knowledge and negotiation skills they are able to tackle campaign planning and targeted communication to a variety of audiences. The course provides theoretical and practical knowledge in core business areas including Economics, Human Resource Management and Law. It places a specific emphasis on corporate communications, marketing and customer relationship management.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | English |
| Required English | C1 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Tuition fee | €850 / month |
Will I get in
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The course provides theoretical and practical knowledge in core business areas including Economics, Human Resource Management and Law. It places a specific emphasis on corporate communications, marketing and customer relationship management. Students gain a thorough understanding of empirical data analysis and market research and learn how to use and visualise relevant data. Modules such as Consumer Behaviour, Campaign Planning and Media Law help students to strengthen their budgeting and communication skills and provide an understanding of the legal framework of communications. The programme also includes modules on social, personal and language skills - competences that international communication managers need on a daily basis. Students get plenty of hands-on experience and foster their project management skills in an internship and a study project. They are able to apply their knowledge and learn about production processes in media in order to orchestrate successful online and offline campaigns.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Graduates of this Bachelor of Arts programme have the flexibility to work in big or small companies, in agencies or they can start their own business. Their interdisciplinary and international approach enables them to take various leadership positions all around the globe. Possible careers include: • Corporate Communications • Communications Consulting • (Online) Marketing / Social Media Management • Public Relations and Media • E-Commerce • Event Marketing
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English C1 — confirmed by a certificate when you apply |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.