International Business – International Marketing, B.A.
The course combines management with marketing. There is a strong focus on international perspectives on customer relationships and value chains, but also on learning new languages and specializing in a particular region of the world (e.g. Latin America, Anglo-America, South East Asia, Middle East). It follows an interdisciplinary approach that combines management, marketing, psychological approaches and cultural studies. There is a strong focus on applied skills in community and corporate projects. During a semester abroad, you can deepen your skills at one of our partner universities.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €790 / month |
| Semester contribution | €67.70 per semester |
What the tuition fee consists of
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Marketing means interacting with others – and that’s what you enjoy. You like to understand new markets around the world and think about strategies for developing, delivering and communicating products and services. You know that marketing goes beyond just advertising: it’s about understanding the customer’s journey from their individual needs to their passion for your products. In order to develop a global perspective on marketing, you want to change global value chains and their ethical and ecological aspects, you want to get to know different regions of the world and communicate with customers at eye level.
What you study
International Business | International Marketing – Structure first year – 60 ECTS
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Career Opportunities
- Brand Manager
- Business Developer
- Manager of an advertising agency
- Innovation manager
- Marketer in the digital sector
- Marketing strategist
- Market research specialist
- Product manager
Cost of study
| Semester contribution | €67.70 |
|---|
Tuition fee
- EU: 790 € / month
- Non-EU: 1090 € / month
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.