International Marketing and Media Management, M.A.
Develop innovative strategies in the Master's degree program in International Marketing and Media Management (M.A.) and learn the latest management approaches for running media companies.
Teaching Languages: English (Berlin and Frankfurt), German (Cologne)
Programme facts
| Degree | Master of Arts (M.A.) |
|---|---|
| Duration | 4 semesters, 120 ECTS |
| Language of instruction | English, German |
| Study mode | Full-Time, Dual Study |
| Start | Winter semester, summer semester |
| Application | Directly to the university, winter semester until 15.09, summer semester until 15.03 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €890 / month |
| Campus | Campus Berlin |
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Would you like to learn more about the top companies and brands of tomorrow and how they became successful? Perhaps you are wondering how to implement a strategic and operational marketing concept in order to position and establish a product or service on the international market?
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The Master’s degree course in International Marketing and Media Management (M.A.) provides you with international strategy knowledge, familiarizes you with the latest marketing trends and teaches you quantitative.
What you study
General elective modules: Empirical Social Research, Media Law, Business English, Converging Technological Trends, Media Production, Gamification and Games for Organizations, Intercultural Leadership Skills and Media Psychology
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Target occupations: Marketing in agencies, marketing departments or as a consultant, market research in institutes or as an in-house market researcher, analysis of business processes as an analyst, business intelligence manager or management consultant.
Requirements and application
| Previous education | Applicants: Graduates of an undergraduate general or specialized course of study in an economic or social science discipline. |
|---|---|
| Application | Directly to the university, winter semester until 15.09, summer semester until 15.03 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 15.03Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
Questions about this programme
How much does the programme cost?
When do I need to apply?
Don't postpone the application
The deadline is 15.03.2027 (152 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.