International Marketing, M.A.
The MIMA programme at Nuremberg Tech teaches you the foundations of international marketing in theory and practice. What makes the MIMA programme so special are the new concepts and methods, as well as many practical projects. The programme will also enhance your leadership and creative teamwork skills.
Programme facts
| Degree | Master of Arts (M.A.) |
|---|---|
| Duration | 3 semesters, 90 ECTS |
| Language of instruction | English |
| Required German | A1 |
| Required English | C1 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | Directly to the university, winter semester until 15.06, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | Set by the university for international students — the amount is on the programme's official page |
| Semester contribution | €118 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Our graduates receive job offers for attractive positions with companies, like Coca Cola, Unilever, Adidas, IBM, and Daimler.
Cost of study
| Semester contribution | €118 |
|---|
Requirements and application
| Previous education | A first Diploma/Bachelor degree from a full business program with a focus on marketing If your grades are between 1.6 and 2.5 in the German grading system, you have to participate and pass the General Management Admission Test (GMAT score 550), GRE or you may be invited to pass our own Master Admission Test depending on the status of your other admission requirements and the decision of the admission committee. |
|---|---|
| Language | German A1, English C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.06, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to A1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.