Media Communication, B.Sc.
Modern societies are hardly conceivable without the media. More and more tasks are carried out with technical information and communication media. Possible fields of activity can be identified in both socially and economically relevant areas, such as entertainment and information, education and advertising, product development and production, and robotics. Media communication is an interdisciplinary course. The different disciplines offer different perspectives on an exciting variety of subject areas.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | B2 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | Set by the university for international students — the amount is on the programme's official page |
| Semester contribution | €180 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Media psychology teaches students how people perceive and process media content and formats as well as what effects media can have. The focus is, for example, on the entertainment experience and emotional processes in Hollywood blockbusters, but also socio-emotional processes in dealing with games or robots. Effects and consequences of communication in Web 2.0 (social media, such as Facebook) or internal communication in organizations are also considered.
Read moreShow less
Media and business communication also tries to see these processes in a broader social and market economy context. The contents of the study are e.g. the effect of advertising or music, but also the German media system or the functioning of the advertising market.
The Chair of Communication Psychology and New Media deals with the psychology of online and mobile communication. The focus here is on the use and impact of digital media. Here, students learn, for example, the means by which social network sites (e.g. Instagram or Facebook) succeed in attracting users to themselves. Current topics such as fake news, conspiracy theories on the Internet or 'cell phone use and life satisfaction' are taught in a scientifically sound manner.
As a fourth discipline, media informatics teaches the technical background of digital media and teaches their digitization, storage and processing. One focus of media informatics is on intelligent virtual agents and on interaction with social robots. In addition to the basics of media informatics, students gain an insight into the conception and programming of new types of interactive media. How do I animate virtual agents? How do I interact in virtual worlds? How are social robots designed emotionally?
Overall, the course is characterized by a strong psychological and social science-oriented training, which is supplemented by the IT component of the media.
What you study
The modular bachelor's degree is designed to last six semesters.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
The six-semester bachelor's degree in media communication leads to a first practice-oriented, professional qualification for a wide range of media-related professions in various institutions and in the private sector.
Read moreShow less
By conveying the core content of the course, the graduates receive extensive training that they can use in the areas of public relations, internal communication, the intranet, design of media products, online marketing, online journalism, radio and television, market research and evaluation, etc. qualified.
The graduates received their first professional academic training as part of this specialist, multi-faceted study program. This enables them to react flexibly to the needs of the labor market in various professional fields.
Internships offer the opportunity to get a taste of different professions. Therefore, at least eight weeks of internship must be included in the course. The selection of possible internship fields (http://www.mk.hw.uni-wuerzburg.de/praktikum/) also gives an overview of the future areas of activity for media communication graduates:
- Media management / media economy
- Organizational communication (internal / external)
- Marketing, advertising and brand communication
- Journalism
- Media, opinion and market research
- Digital media production
- Human Factors Consulting
In addition, the bachelor's degree lays the foundations for the master's degree, which then enables qualified professional activity and an academic career.
Graduates of the Media Communication master’s course are qualified to work in the private sector as well as in research organizations for interdisciplinary issues and problems in the field of media. She prepares the course for work in interdisciplinary project teams (e.g. with computer scientists, psychologists, communication scientists, economists and designers). Like the fields of application, the job titles are diverse. Graduates of media communication work in large companies, in small agencies or independently as consultants.
Cost of study
| Semester contribution | €180 |
|---|
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to B2 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.