Online Media Management, B.A.
Multimedia communication and digital services are a key challenge for companies in the 21st century. Online media management means knowing digital strategies at all stages of value creation and being able to use and implement digital technologies. Online media managers are online experts who support companies in the constant change of the digitized world.
The Online Media Management course trains internationally oriented online media specialists for the management of online media. You have interdisciplinary knowledge in the areas of digital marketing & web analytics, online technologies and digital content creation. In addition, they gain their first experience in project management through practical projects.
Technological knowledge is an enabler for shaping digital change. Therefore, online media management students get to know, understand and use the basics of programming and relevant technologies through practical use cases. In addition, trends such as digital transformation or data-driven marketing are taken into account.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Summer semester, winter semester |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €205.40 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The course is divided into a two-semester basic course, the main course, which comprises four semesters, and a practical semester. Knowledge from the fields of economics, media and online technologies is imparted in the basic course.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Due to the high speed of innovation and technological development, areas of activity in the field of online media are dynamic and subject to constant change. Since the professional fields in these areas are still young, there is a great need for qualified personnel in companies. With the help of their interdisciplinary knowledge, our graduates can work in the online segments of different markets and companies - from media companies, agencies and industrial companies to service providers. The possible fields of activity of the graduates as digital specialists or executives are diverse in the online area, for example in the areas of product and project management, digitization, e-business, strategic management, digital marketing, content creation, web analytics and performance marketing or IT conception and implementation.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €205.40 |
Requirements and application
| Previous education | An affinity for online media technologies, an interest in digital marketing & analytics and digital content creation are also recommended. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.