Public Relations and Digital Marketing, M.A.
The Media University's Master's program in Public Relations and Digital Marketing (M.A.) prepares students for work in the new communications professions emerging from the digital transformation of our society and culture. A variety of new fields of activity have emerged precisely at the intersection of public relations, corporate communications, and marketing communications, for which there are hardly any established job titles: social media editor, influencer, YouTuber, etc.
These are future-oriented careers, for which the program intensively prepares students by focusing on application-oriented research and the professional use of digital communication technologies, especially in social media, embedded in integrated corporate and marketing communications.
Languages: English (Berlin and Frankfurt), German (Cologne)
Programme facts
| Degree | Master of Arts (M.A.) |
|---|---|
| Duration | 4 semesters, 120 ECTS |
| Language of instruction | English, German |
| Required German | C1 |
| Required English | C1 |
| Study mode | Full-Time, Dual Study |
| Start | Winter semester, summer semester |
| Application | Directly to the university, winter semester until 15.09, summer semester until 15.03 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €890 / month |
| Campus | Campus Berlin |
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
Languages: English (Berlin and Frankfurt), German (Cologne)
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Target professions: PR or marketing managers, strategic PR consultants, press officers, online communications managers, social media managers, producers, or in areas such as content/corporate publishing, SEO, SEA, and video advertising.
Requirements and application
| Previous education | Graduates of an undergraduate degree (Bachelor, Diploma, Master) in a communications, media, or marketing-oriented subject. |
|---|---|
| Language | German C1, English C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.09, summer semester until 15.03 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.03Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.03.2027 (152 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.