Public Relations (BPR), B.A.
The bachelor's degree in Public Relations conveys compact knowledge about the theory and practice of professional public relations in six semesters. The students get to know different forms of organization and tasks of public relations and deal with the communication structures in commercial enterprises and non-profit organizations as well as with the work of PR agencies.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Via uni-assist, winter semester until 15.05 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €440.99 per semester |
| Practical semester | Yes, mandatory |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Practical relevance
The study program stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external teachers from PR practice ensure the link to current developments in the industry.
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Course content
During the first part of the course, students get to know the basics of professional public relations and journalistic craft. This is supplemented by selected aspects from communication studies and media research. The training is multimedia. In the fourth semester, students complete a four-month internship. In the second part of the course, topics such as internal communication, public affairs, international PR and crisis communication as well as seminars on specific public relations tasks are on the curriculum.
What you study
The first three semesters provide insights into conceptual theory, press and media work, internal communication, online PR and new forms of information and communication. The basic course is supplemented by selected aspects from journalism, communication science as well as photography and design. In the fourth semester, the students complete a four-month PR internship. Seminars on strategic communication management, crisis PR, public affairs, international PR, sponsoring and product PR as well as the conception of a PR project are on the curriculum in the fifth and sixth semesters. For the Bachelor of Arts degree, students write a scientific thesis.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
With the advancing professionalization of the PR industry, the demand for qualified young professionals and academic career starters is increasing. The bachelor's degree in Public Relations trains students to become entrepreneurs who think and act in an entrepreneurial manner. Professional fields of activity are national and international communication departments of companies, associations, political parties, cultural institutions, non-profit organizations, public authorities and PR agencies.
Cost of study
| Tuition fee of the federal state (Lower Saxony), international students | €0 |
|---|---|
| Semester contribution | €440.99 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Via uni-assist, winter semester until 15.05 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application via uni-assist until 15.05uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.05.2027 (213 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.