Social Media Marketing & Management, B.A.
Do you want to turn your passion for social media into a career? Do you want to learn how to create awesome content that reaches millions of people and helps businesses grow? Do you want to be at the forefront of the latest trends and technologies in marketing? If you answered yes to any of these questions, then you should check out the Social Media Marketing & Management course!
This course will teach you everything you need to know to become a successful social media manager. You will learn how to use different social media platforms to achieve various goals, such as increasing brand awareness, customer loyalty, engagement, leads, and website traffic. You will also learn how to research trends and customer needs, and how to sell products and services directly through social media.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | After recognition of the certificate, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €205.40 per semester |
| Practical semester | Yes, mandatory |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
But this course is not just about content creation and media production. It is also about understanding the business and strategic aspects of social media management. You will learn how to plan, execute, and evaluate social media campaigns, and how to use different tools and methods to measure and improve your performance. You will also learn how to use artificial intelligence (AI) to enhance your social media skills and solve complex problems. AI is a cross-cutting topic that is integrated into all modules of the course, so you can learn how to apply it in different contexts and scenarios.
What you study
The course is divided into two parts: a foundation course and an advanced course. In the foundation course, you will learn the basics of business administration, content creation, and media production. In the advanced course, you will focus on social media, management, and marketing tools. You will also do an internship in a company of your choice, where you can apply your knowledge and skills in a real-world setting. In the last two semesters, you will work on interdisciplinary projects with other students and practice partners, where you can tackle practical challenges and showcase your creativity and innovation.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Social media marketing and management is a rapidly growing industry and there are many job vacancies. You will be able to work in different types of organizations – from brands to agencies to nonprofits, or even start your own freelance business. Due to your solid background in business, media and AI tool applications, you can choose the job prefer – such as being a content creator, a social media manager, a social media strategist or a social media consultant.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €205.40 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application after recognition of the certificate until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.