Multimedia communication and digital services are a key challenge for companies in the 21st century. Online media management means knowing digital strategies at all stages of value creation and being able to use and implement digital technologies. Online media managers are online experts who support companies in the constant change of the digitized world.
The Online Media Management course trains internationally oriented online media specialists for the management of online media. You have interdisciplinary knowledge in the areas of digital marketing & web analytics, online technologies and digital content creation. In addition, they gain their first experience in project management through practical projects.
Technological knowledge is an enabler for shaping digital change. Therefore, online media management students get to know, understand and use the basics of programming and relevant technologies through practical use cases. In addition, trends such as digital transformation or data-driven marketing are taken into account.
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