The Media University's Master's program in Public Relations and Digital Marketing (M.A.) prepares students for work in the new communications professions emerging from the digital transformation of our society and culture. A variety of new fields of activity have emerged precisely at the intersection of public relations, corporate communications, and marketing communications, for which there are hardly any established job titles: social media editor, influencer, YouTuber, etc.
These are future-oriented careers, for which the program intensively prepares students by focusing on application-oriented research and the professional use of digital communication technologies, especially in social media, embedded in integrated corporate and marketing communications.
Languages: English (Berlin and Frankfurt), German (Cologne)
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