Ludwigshafen University of Business and Society

Department of Marketing and Human Resources Management

Fachbereichs II - Marketing und Personalmanagement

Department of Marketing and Human Resource Management

Your Launchpad for Success in Marketing & HR

Discover the Department of Marketing and Human Resource Management at Ludwigshafen University of Applied Sciences – where theory meets practice! Our Bachelor’s and Master’s programs equip you with cutting-edge skills in Digital Marketing, Market Research, Employer Branding, and Talent Management.

Why Choose HWG Ludwigshafen?

Real-World Experience: Partnerships with leading agencies and companies in the Rhine-Neckar region.
Global Perspective: Exchange programs and English-taught courses.
Innovative Teaching: State-of-the-art labs, case studies & live projects.
Career Success: 96% of graduates employed within 6 months.

Program Highlights

Flexible Formats: Full-time & part-time study options
Digital Expertise: Social Media, SEO/SEA, Content Strategy
HR Mastery: Recruitment, Training & Development, Labor Law
Personalized Support: Small cohorts & dedicated career coaching

Programmes of the faculty Check my chances

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Facts about the faculty

University	Ludwigshafen University of Business and Society
Programmes	1 programme · 1 bachelor's
Language of programmes	German C1 — 1 programme
Application	bachelor's until 15.07
City	Ludwigshafen
Website	https://www.hs-lu.de/fachbereiche/fachbereich-marketing-und-personalmanagement.html

What the faculty's programmes require

The university-wide requirements are complemented by the faculty's own — they are missed most often, because the university page does not list them.

German C1 before applying

For 1 German-taught programme: DSH, TestDaF or telc C1 Hochschule — before you apply, not after.

Programmes of the faculty

Questions about admission to the faculty

In which language are the programmes taught?

German C1 — 1 programme.

When do I need to apply?

Bachelor's until 15.07. Deadlines differ between programmes — check the programme page.

Do I apply to the faculty or to a programme?

To a programme: requirements, language and deadline are set per programme, and the faculty's admission committee assesses the application.

Will you get in with your grades at this faculty?

We will convert your certificate to the German scale and compare it with the committee's requirements, including subject requirements.

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