Brand Strategy, M.A.
The Brand Strategy master's program is ideal for students who are passionate about brands and want to advance their careers in this growing field.
Programme facts
| Degree | Master of Arts (M.A.) |
|---|---|
| Duration | 3 semesters, 90 ECTS |
| Language of instruction | English |
| Required English | B2 |
| Study mode | Full-Time |
| Start | Winter semester, summer semester |
| Application | Directly to the university, winter semester until 15.06, summer semester until 15.12 |
| Admission | Aptitude assessment: the university evaluates how well your previous education fits the programme |
| Tuition fee | €745 / month |
| Campus | Campus Hamburg |
Will I get in
Admission goes through an aptitude assessment: the university checks how well the subjects, credits and grades of your previous education fit the programme. There is no fixed cut-off — the assessment is comparative.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
Our master's program Brand Strategy offers comprehensive training in strategic brand management, with a strong focus on digital technology.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Our Master’s program in Brand Strategy provides advanced knowledge and practical skills in developing and implementing long-term brand strategies. You will learn how to position brands for the long term, develop competitive strategies, and identify trends early in order to maintain a brand’s relevance in the market. The focus is on thorough analysis, strategic planning, and the ability to lead and train interdisciplinary teams.
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Upon graduation, you will be qualified for exciting career paths such as Brand Strategist, Brand Development Consultant, Strategic Planner, Head of Brand Strategy, or Innovation Manager, with responsibilities such as:
- Developing long-term brand strategies and optimizing market positioning.
- Analyzing consumer behavior to adapt strategic approaches.
- Conducting competitive analyses and creating differentiation strategies.
- Integrating trends and technological developments to ensure brand relevance.
- Leading strategy workshops and training internal teams in brand development.
Cost of study
Tuition fees for students from Germany and the EU:
745 euros per month
890 euros enrollment fee (one-time)
200 euros examination fee (one-time)
Semester fee for the discounted Deutschlandticket
Total fees: 14,500 euros
Tuition fees for students from non-EU countries*:
1,140 euros per month
1,150 euros enrollment and examination fee (one-time)
Semester fee for the discounted Deutschlandticket
Total fees: 21,670 euros
*Exceptions are possible if you have a long-term EU residence permit.
Requirements and application
| Previous education | A bachelor's degree in a related field. |
|---|---|
| Language | English B2 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.06, summer semester until 15.12 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 15.12Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
Video about the programme
Questions about this programme
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When do I need to apply?
Don't postpone the application
The deadline is 15.12.2026 (62 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.