Business Administration/Marketing Communication and Digital Marketing, B.Sc.
Your opportunity for a unique university education in communications management and digital market communication. This program combines business administration and communication science, perfectly preparing you for your career entry.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester, summer semester |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €178 per semester |
| Practical semester | Yes, mandatory |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
The focus is on marketing communications, digital marketing strategies, advertising, brands, and media. You will learn how to develop holistic communications concepts, brand management, and the coordinated use of all marketing communications tools.
Read moreShow less
Integrated into a thorough business administration education, we will teach you knowledge of marketing and communications, as well as closely related areas such as consumer psychology and market research. You will explore traditional and digital fields of communication, such as strategic planning, customer experience, advertising effectiveness, social media marketing, influencer marketing, and storytelling.
We will discuss current developments such as sustainability in marketing communications. The program includes lectures, case studies, training sessions, excursions, the internship semester, and practical projects in which you will develop concepts for the marketing communications of companies or agencies.
What you study
Start your studies in the winter semester (35 places) or the summer semester (25 places)
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
If you are fundamentally interested in communication, brands, and media, and enjoy analytical and strategic, as well as creative, thinking, then the Marketing Communication and Digital Marketing program is right for you.
Read moreShow less
If you can also imagine becoming a marketing communication expert because you
- want to develop holistic, market-oriented communication strategies and concepts
- want to build and successfully manage strong brands
- want to use all communication tools in an integrated manner
- and also utilize the latest technologies, including from search engine optimization (SEO) or artificial intelligence (AI), as well as the possibilities of social media such as influencer marketing, all the better!
Typical careers for which you will prepare with this degree include:
- Brand/Product Manager in the Branded Goods Industry
- Communications Manager in Corporates
- PR Specialist
- Strategic Planner or Customer Advisor in Communications/Advertising Agencies
- Marketing Consultant in Management Consulting Firms
- Marketing Manager in the Media
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €178 |
Requirements and application
| Previous education | If you are fundamentally interested in communication, brands, and media and enjoy analytical and strategic, as well as creative, thinking, then the Marketing Communication and Digital Marketing program is right for you. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.