Media Industry, B.Sc.
Media management is largely a business degree. What is special about this course is the imparting of knowledge, abilities and practical skills in the fields of economics and law, media technology and media studies. This interdisciplinary approach is intended to enable graduates to design and control business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking into account media-specific issues in particular.
As part of the bachelor's degree, basic specialist knowledge is imparted. In the higher semesters, introductory courses in specialist subjects, in particular business administration, are offered. Successful studies lead to the professional qualification "Bachelor of Science". It qualifies for the subsequent master’s degree.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | uni-assist (VPD) + the university, winter semester until 15.07 |
| Admission | No admission restriction: every eligible applicant is admitted |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €129.88 per semester |
What the tuition fee consists of
Will I get in
Every applicant who meets the formal requirements is admitted — but places can run out before the deadline, so apply at the start of the window.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The aim of the course is to provide students with thorough specialist knowledge in the field of media management and to instruct them to work independently using scientific methods. They should acquire the ability to familiarize themselves independently with the diverse tasks of application and research-related fields of activity and to cope with the frequently changing tasks that they will encounter in later professional life. The Media Management course aims to train interdisciplinary executives for middle and higher corporate management as well as for tasks in the area of interface management on the basis of a business administration course content with media-specific additional qualification. This course objective is achieved in the Media Management course through a comprehensive and thorough acquisition of knowledge, skills and practical skills in the fields of media studies, media technology and economics and law, as well as through university-specific training in special areas of media management. The imparted basic principles, models and tools enable the graduate to develop analytical thinking and methodical procedures. An essential part of the course is also imparting the most practical insights and skills possible.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Graduates of the Media Management degree are employed in the core business areas of private and public companies, especially companies in the media sector. Graduates of the Media Management course open up fields of activity in almost all economically relevant areas of the media sector as well as in companies where media competence is required. The well-founded training and the simultaneous acquisition of interface skills also open up areas of application in public and private companies in all sectors, in teaching and research institutions as well as in consulting companies. Another promising perspective opens up through the development and marketing of your own products, ideas and processes in entrepreneurial independence. The modern, interdisciplinary course enables future graduates to perform managerial tasks in middle and higher management - especially in the media area. The influence and use of innovative media technologies in all economically relevant areas creates new challenges that have to be covered by new professional fields.
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Fields of activity:
- Management of media companies
- Media departments in companies
- Marketing, public relations
- Multimedia and advertising agencies
- Media production
- Company in the game and music industry
- Management consulting
Cost of study
| Tuition fee of the federal state (Thuringia), international students | €0 |
|---|---|
| Semester contribution | €129.88 |
Requirements and application
| Previous education | You are interested in ... the opportunities and challenges of a digital economy and society? the complex functioning of markets and the economic peculiarities of the media industry? |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | uni-assist (VPD) + the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application uni-assist (VPD) + the university until 15.07uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.