Strategic Marketing Management, M.A.
In the Marketing master’s program, you learn how to rigorously derive promising marketing strategies from market research findings and management guidelines, and how to plan and control them in a goal-oriented way. The program includes, among other things, practice-oriented courses, an integrated twelve-week practical phase, as well as an extensive market research project through which you develop and solve entrepreneurial questions.
Programme facts
| Degree | Master of Arts (M.A.) |
|---|---|
| Duration | 4 semesters, 120 ECTS |
| Language of instruction | English |
| Required English | C1 |
| Study mode | Full-Time, Double Degree |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | Aptitude assessment: the university evaluates how well your previous education fits the programme |
| Tuition fee | €6,480 / semester |
| Campus | Campus Frankfurt/Main |
Will I get in
Admission goes through an aptitude assessment: the university checks how well the subjects, credits and grades of your previous education fit the programme. There is no fixed cut-off — the assessment is comparative.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
Languages of instruction
- Frankfurt/Main and Hamburg: German with English-taught modules
- Dortmund, Munich, Berlin: English
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Brand Manager, Content Marketing Specialist
Cost of study
Tuition fees per semester (EU/EEA / non-EU):
- €6,480 (also payable in monthly installments)
Requirements and application
| Previous education | You will need the following for admission to the program: a successfully completed bachelor’s degree comprising at least 180 ECTS credits (210 ECTS credits for the Fast Track option), or an equivalent degree from a university, a university of applied sciences, or a foreign higher education institution of comparable standing, and the complete application documents, and successful participation in the admission test In addition to the general admission requirements, the following examination achievements must have been completed in your first degree program: a first degree in a business-related study program, or at least 30 ECTS credits in business-related subjects or in business-related topics within communication or media studies, social sciences, or psychology Any missing ECTS credits can be acquired through our Pre-Master program. |
|---|---|
| Language | English C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 3Application directly to the university until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 4Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
Video about the programme
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The video is hosted on YouTube. When you play it, data is sent to Google.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.