Программа обучения "Business Administration / International Marketing" в Pforzheim University
Betriebswirtschaft/International Marketing
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Университет
Pforzheim University
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Степень
Бакалавриат
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Специализация
Business Administration, International Business, Marketing
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Стоимость
0 € / Семестр
Общая Информация по Программе обучения "Business Administration / International Marketing"
- Уровень: Бакалавриат
- Диплом: Bachelor of Science (B.Sc.)
- Язык обучения: Немецкий
- Начало обучения: Зимний семестр
- Срок обучения: 7 семестров
- Форма обучения: Полная
- Учебные кредиты: 210 ECTS
- Стоимость: € 0 / Семестр
- Семестровый взнос: € 178 / семестр
- Правила приема: На основе конкурса
- Количество мест: 35
- Минимальный уровень немецкого: C1
Описание программы обучения "Business Administration / International Marketing"
Approximately 70% of the lectures are identical in all business studies, this mainly concerns general business administration, economics, law and quantitative methods. 30% of the lecture time is reserved for the teaching of the course focus, but of course not distributed evenly over the entire study period, but concentrated in the 4th and 5th semesters. This 70:30 model is the basis for the job market success of all Pforzheim graduates, because the broad business management training enables diverse careers even outside of the original specialization in the course. The standard period of study is seven semesters. You acquire the Bachelor of Science (B.Sc.) in Business Administration.Карьерные перспективы по завершению программы обучения "Business Administration / International Marketing"
What is "International Marketing" about?
International Marketing supports management in defining corporate goals and strategy, taking into account a global environment and its complexity. This includes about the choice of suitable marketing instruments, the implementation of marketing and its control.
What am I going to do?
The course imparts the necessary business knowledge to successfully complete international management functions in business - especially in product management, brand management, market research, advertising, sales, public relations, key account management, in the category Management and management consultancy - to be able to exercise.
The course imparts competencies that allow long-term leadership positions in international industrial and service companies.
Международный обмен по программе обучения "Business Administration / International Marketing"
Would you like to broaden your horizons and get to know new cultures? Would you like to improve your language skills?
Then the BW / International Marketing course offers you the best prerequisites. The course is structured in such a way that you spend a total of two semesters at one of the foreign partner universities of your choice. The study at the foreign university is entirely in English (there is only one exception: the language of instruction at ESAN University in Lima, Peru is entirely in Spanish). You also have the opportunity to learn the local language on site.
Стажировки и практика в программе обучения "Business Administration / International Marketing"
Is proximity to practice a decisive factor for you?
Then you have come to the right place. A six-month internship in the 6th semester is embedded in the BW / International Marketing course. This gives you the opportunity to gain initial practical experience and make important first contacts with the economy.
Учебный план программы обучения "Business Administration / International Marketing"
The Bachelor of Business Administration (BW) / International Marketing course is a 7-semester business administration Bachelor course with a focus on international marketing. The students spend a total of four semesters (1st, 2nd, 3rd and 7th semesters) at Pforzheim University and two semesters at one of the 11 foreign partner universities (4th and 5th semesters).
The following partner universities are currently in the program: IESEG School of Management, Paris, France; ESC Clermont, France; University of Ljubljana, Faculty of Economics, Slovenia; ISCTE Business School, Lisbon, Portugal; University of Wyoming, Laramie, USA; TEC de Monterrey, Mexico; ESAN University, Lima, Peru; Universitas Gadjah Mada, Yogyakarta, Indonesia; Yuan Ze University, College of Management, Taoyuan, Taiwan; Ramon Llul IQS Business School, Barcelona, Spain; National University of Ireland, Galway, Ireland.
The course is supplemented by a one-semester internship (6th semester). The study at the foreign university takes place entirely in English (with the exception of ESAN in Lima, Peru, which requires knowledge of Spanish). A specialty of the course is that in addition to the degree from Pforzheim University, you also obtain a bachelor's degree from the foreign partner university (the so-called double degree).
Факультет
Faculty of Business and Law (Business School)
Pforzheim UniversityEmerging from the Fachhochschule für Wirtschaft (FHW), the Pforzheim Business School has been offering young people a profound economic education with a high level of academic sophistication for more than 50 years. Since 1963 our faculty has been laying the foundation for many successful careers of our graduates. With over 3500 students, 675 new students per year and 97 professors, we are the largest faculty at the Pforzheim University. Our broad range of courses encompasses 14 bachelor programs and 10 master programs, which are based on professional fields of work and tailored to the needs of the economy. The curriculum is complemented by a number of additional qualifications (“Ethikum”, trainer aptitude certification, International Study Program), which can be acquired alongside our students’ regular coursework. The high standard of our academic education is validated through the AACSB seal. Thereby, the Business School Pforzheim ranks among the best business schools of the world.
The Business School Pforzheim represents the following values:
• Practical – Knowledge put to practice
• International – Knowledge that knows no boundaries
• Sustainable – Knowledge that thinks of tomorrow
• Personal – Knowledge that connects
• Interdisciplinary – Knowledge that creates new perspectives
We live an open campus philosophy and are looking forward to getting to know you! Visit us at a Dies Academicus event, at one of our student information session days or just get in touch with us.
Методика оценки заявок
According to the regulations for the allocation of study places, each university can determine the criteria according to which the selection process for applicants is carried out within a framework stipulated by the higher education regulations
The admission quotas for hardship cases, foreigners, applicants for a second degree and applicants whose location is in the public interest are uniform for all courses. The remaining places are allocated:
- 10% after waiting
- 90% according to the selection process carried out by the university
The following selection criteria apply:
First, a weighted HZB overall grade is determined, which is determined as follows:
- Average grade of university entrance qualification = 50%
- Individual grades for university entrance qualification in mathematics [1] = 30%
- Individual grades for university entrance qualification in English [2] = 20%
[1] In the case of certificates of general higher education entrance qualification, the individual grades of the last 4 half-years, if shown, are taken into account, otherwise the individual grades shown in the HZB. If the HZB does not show any individual grades, the average grade of the HZB is evaluated.
[2] In the case of certificates of general higher education entrance qualification, the individual grades of the last 4 half-years are taken into account, if indicated, otherwise the individual grades shown in the HZB. If no individual grade is shown in the HZB, the average grade of the HZB will be assessed. If the subject English is not shown as a continued foreign language in the HZB, the individual grades count or the individual grades of the best graded foreign language shown in the HZB count.
Then a weighted grade is determined in the selection process as follows:
- the weighted HZB overall grade = 70%
- the result of the study ability test = 30%.
However, the result of the aptitude test is only taken into account if the test result is better than the average grade of the university entrance qualification. If the result of the test procedure is worse than the average grade of the university entrance qualification, the average grade of the university entrance qualification counts instead. The same applies if the result of the test procedure is not available.
The weighted grade can therefore never be worsened by the aptitude test.
It should be noted here that all selection criteria for the course apply to all applicants. The overall result of the selection criteria gives the grade that is taken into account in the admission process.
Полезные ссылки по программе обучения "Business Administration / International Marketing"
- Сайт программы: https://businesspf.hs-pforzheim.de/studium/studierende/bachelor/bw_international_marketing
- Брошюра / инфо-материалы: https://businesspf.hs-pforzheim.de/studium/studierende/bachelor/bw_international_marketing/bewerber/profil_studienschwerpunkt
- Учебный план / модули: https://businesspf.hs-pforzheim.de/studium/studierende/bachelor/bw_international_marketing/bewerber/studienverlauf
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Business Administration / International Marketing
