Общая Информация по Программе обучения "Business Administration: Psychology of Advertising and Media Management"

• Уровень: Бакалавриат
• Диплом: Bachelor of Science (B.Sc.)
• Язык обучения: Немецкий
• Начало обучения: Зимний семестр
• Срок обучения: 7 семестров
• Форма обучения: Полная
• Учебные кредиты: 210 ECTS
• Стоимость: € 0 / Итого
• Семестровый взнос: € 178 / семестр
• Hochshulstart: Требуется предварительная регистрация
• Правила приема: На основе конкурса
• Минимальный уровень немецкого: C1

Описание программы обучения "Business Administration: Psychology of Advertising and Media Management"

Advertising psychology researches how and why advertising and communication affect consumers. We impart the psychological knowledge scientifically sound and practical in the major.

Media Management deals with the use of media in corporate communication and imparts the necessary know-how to work in various management positions in media companies. If you are planning a master’s degree after completing your bachelor’s degree, our “Marketing Intelligence” master’s degree will open up interesting prospects for you

The basic business studies will prepare you for the start of your career. Against this business background, you will learn how communication concepts can be developed, implemented and optimized based on the latest findings in psychology.

Карьерные перспективы по завершению программы обучения "Business Administration: Psychology of Advertising and Media Management"

What am I going to be?

The unique training with a high degree of specialization opens up good opportunities and diverse perspectives on the job market for our graduates. You can start your professional life as a communications consultant in agencies or as a communications expert in companies. A career in market research institutes, especially in the field of advertising, consumer and media research, is also open to you. In addition, after graduation there is the opportunity to take on attractive positions in the media industry, where you can work in various management functions.

Plus points?

When communicating the course content, a strong practical orientation is essential, especially in this course. Competent practitioners from well-known companies and the media industry are recruited as lecturers or speakers in order to deepen particularly practical and current topics. In addition to imparting knowledge in the form of classic lectures, the practical application of the knowledge acquired is of great importance. This is ensured through project work for business, case studies, study excursions to companies and institutes.

Last but not least, the numerous international connections to partner universities offer you an excellent opportunity to broaden your horizons through a semester abroad. The international accreditation by AACSB ensures you access to excellent foreign partner universities.

Международный обмен по программе обучения "Business Administration: Psychology of Advertising and Media Management"

The course introduces a compulsory semester abroad in the sixth semester for the 2019/2020 winter semester. You will spend a semester at one of our 87 partner universities in 37 countries with a secure crediting of the work done there.