Общая Информация по Программе обучения "Industrial Sales and Innovation Management"

• Уровень: Магистратура
• Диплом: Master of Arts (M.A.)
• Язык обучения: Немецкий
• Начало обучения:
  Летний семестр
• Срок обучения: 3 семестров
• Форма обучения: Полная
• Учебные кредиты: 90 ECTS
• Стоимость: € 0 / Семестр
• Семестровый взнос: € 306.89 / семестр
• Минимальный уровень немецкого: C1
• Минимальный средний балл (нем): 2.5

Описание программы обучения "Industrial Sales and Innovation Management"

MISIM: Process design throughout the entire value chain

Industrial sales encompasses all forms of sales processes in the B2B (business-to-business) area and all actions within the value chain. This begins, for example, with the preparation of an offer for a hard drive or a pizza box, continues with the production and delivery of the goods and ends with the "after sales service" and the spare parts business. Students on the Industrial Sales and Innovation Management (MISIM) master’s course at HTW Berlin acquire detailed knowledge of all stages of the industrial sales process. The precise organization of logistics is just as much a part of the course as customer-specific sales. The focus of the course is on all technical products from the pizza carton mentioned in the example to complex capital goods. But software and services are not neglected at MISIM either.

Leadership responsibility and the courage to improve

By imparting specialist knowledge about all areas of industrial sales as well as sound management knowledge, the course prepares you for assuming management responsibility, be it in product or key account management, in sales management or in innovation management. Recognizing potential for improvement - and applying the art of omission - this is also what the students learn in the Industrial Sales and Innovation Management master’s program.

Карьерные перспективы по завершению программы обучения "Industrial Sales and Innovation Management"

B2B and CRM - Abbreviations with a future

No longer just selling, but designing processes - that is, in summary, the changed task in B2B sales. Depending on the size of the company, graduates of the Master’s degree in Industrial Sales and Innovation Management can work on the entire range of tasks, from sales to innovation management in the context of product development, or specialize in individual areas. However, a central aspect of all tasks is the function as a communicator between the customer and the company. Other possible fields of work are market research, communication policy and acquisition, the preparation of offers and specification of product properties through to successful project management, distribution and commissioning of products. In addition, customer loyalty management (CRM) is becoming an increasingly central task in companies. Successful B2B sales develop tailor-made solutions together with the customer, which can also represent a high level of innovation. In this respect, our graduates have mastered the methods of innovation management and can successfully control an innovation process.

A master for versatile use

As a MISIM graduate, you can solve the challenges that arise thanks to your scientifically sound methodological skills. You are well prepared to lead interdisciplinary teams of engineers, IT specialists, designers, lawyers and controllers. The Master in Industrial Sales and Innovation Management is a degree that prepares students for a wide range of fields of application - and every single one, from sales to project management of innovations, has a great future.