Программа обучения "International Business – International Marketing" в Karlshochschule International University
International Business - International Marketing
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Университет
Karlshochschule International University
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Степень
Бакалавриат
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Специализация
Business Administration, International Business, Marketing
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Стоимость
790 € / Месяц
The course combines management with marketing. There is a strong focus on international perspectives on customer relationships and value chains, but also on learning new languages and specializing in a particular region of the world (e.g. Latin America, Anglo-America, South East Asia, Middle East). It follows an interdisciplinary approach that combines management, marketing, psychological approaches and cultural studies. There is a strong focus on applied skills in community and corporate projects. During a semester abroad, you can deepen your skills at one of our partner universities.
Общая Информация по Программе обучения "International Business – International Marketing"
- Уровень: Бакалавриат
- Диплом: Bachelor of Arts (B.A.);
- Язык обучения: Английский
- Начало обучения: Зимний семестр
- Срок обучения: 6 семестров
- Учебные кредиты: 180 ECTS
- Стоимость: € 790 / Месяц
- Семестровый взнос: € 67.70 / семестр
- Правила приема: Без конкурса
- Минимальный уровень английского: B2
Описание программы обучения "International Business – International Marketing"
Marketing means interacting with others – and that’s what you enjoy. You like to understand new markets around the world and think about strategies for developing, delivering and communicating products and services. You know that marketing goes beyond just advertising: it’s about understanding the customer’s journey from their individual needs to their passion for your products. In order to develop a global perspective on marketing, you want to change global value chains and their ethical and ecological aspects, you want to get to know different regions of the world and communicate with customers at eye level.
Карьерные перспективы по завершению программы обучения "International Business – International Marketing"
Career Opportunities
- Brand Manager
- Business Developer
- Manager of an advertising agency
- Innovation manager
- Marketer in the digital sector
- Marketing strategist
- Market research specialist
- Product manager
Международный обмен по программе обучения "International Business – International Marketing"
All students at the Karls spend the 4. resp. 5th semester at one of the more than 114 partner universities worldwide (outgoing students) to gain additional experience abroad and broaden their horizons. The semester abroad offers students the opportunity to develop their intercultural competence, improve their foreign language skills and get to know a new learning culture. At the same time, students can make international contacts that can help them later in their careers. In return, Karlshochschule welcomes numerous foreign students from partner universities (exchange students) every semester. Through intensive support from the International Office as well as various activities and excursions, the exchange students are integrated into the regular study program and the university community. This promotes intercultural exchange between students.
Стажировки и практика в программе обучения "International Business – International Marketing"
At the end of my studies, I then go into the practical semester: three to six months in which students can show what they can do under real conditions. This is the best springboard into professional life and also a good source for the topic of my Bachelor’s thesis.
Учебный план программы обучения "International Business – International Marketing"
International Business | International Marketing – Structure first year – 60 ECTS
- 6 ECTS – Global Economy
- 6 ECTS – International Business Ventures
- 6 ECTS – Introduction to Management
- 4 ECTS – Responsible Practices
- 4 ECTS – English / German as a Foreign Language 1.1
- 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
- 6 ECTS – International Marketing: Decolonizing Customer Relations
- 6 ECTS – Marketing Strategy, Implementation & Controlling
- 6 ECTS – Strategy as Theory and Practice
- 4 ECTS – Community Project
- 4 ECTS – English / German as a Foreign Language 1.2
International Business | International Marketing – second year – 60 ECTS
- 6 ECTS – Intercultural Advertising Psychology
- 6 ECTS – Area Studies
- 6 ECTS – Resources: Financial Resources, Human Resources, Organization
- 6 ECTS – Introductory Company and Consulting Project
- 4 ECTS – Foreign Language 2.1
- 4 ECTS – Management Simulation (3rd and 4th semester)
- 6 ECTS – Developing Communication Campaigns
- 6 ECTS – Change & Learning
- 6 ECTS – Controlling, Accounting & Reporting
- 6 ECTS – Enhanced Company and Consulting Project
- 4 ECTS – Foreign Language 2.2
International Business | International Marketing – third year – 60 ECTS
- 6 ECTS – Elective
- 6 ECTS – Regional Aspects of Business
- 6 ECTS – Management Elective
- 6 ECTS – International Project
- 6 ECTS – Elective: Foreign Language 2.3 / Host Language
- 18 ECTS – Internship
- 12 ECTS – Bachelor Thesis incl. its defence
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