Учебный план программы обучения "International Management, Marketing, Entrepreneurship"

Upper and top-level management of internationally operating corporations. In each specialization, IMME prepares students for the future challenges of these specific areas of management. Using mathematical tools, strategic planning, and psychological insights, IMME helps students to understand the numbers, games, and people that affect businesses and organizations around the world. Students will typically graduate with two of the three specializations.

Students graduating from IMME with a specialization in International Management develop a comprehensive understanding of strategic decision-making, including strategy formulation and implementation used within multinational corporations. Students gain insights into cultural challenges faced in international business situations and develop a broad skillset to deal with them successfully. Moreover, the International Management specialization provides students with extensive knowledge on how to manage innovation in developed markets as well as emerging markets. The acquired competences prepare IMME graduates for careers in strategy departments of national and multinational corporations on the upper and top management level, in strategic consultancies, and in business development at new ventures as well as established corporations.

The Marketing specialization in IMME provides students with a thorough mathematical understanding of marketing research and analysis, including the evaluation of communication. Moreover, IMME graduates with a Marketing specialization accumulate detailed knowledge in the fields of consumer behavior, interactive marketing, and market research. The competencies acquired in this IMME specialization qualifies graduates for upper and top-level jobs in market research and marketing management, both at locally and globally operating corporations.

The IMME graduates with a specialization in Entrepreneurship acquire comprehensive knowledge in planning, creating, and successfully growing businesses. The underlying mathematical and game-theoretic structure provides students in the Entrepreneurship specialization with the scientific tools needed to create sustainable social and for-profit enterprises. The competencies acquired in this IMME specialization qualifies graduates both for leading roles in start-ups as well as upper and top-level jobs in business expansion and venture capital units of globally operating corporations.

Specialization begins in the first semester: International Management, Marketing, or Entrepreneurship

The fourth semester is reserved for a master's thesis, including a research seminar. Candidates must demonstrate their ability to work independently on a selected topic using scientific methods. The program consists of three compulsory courses (International Corporate Strategy, Business Decision Making, Marketing Methods and Analysis) and a wide range of elective courses that allow specializations in any of the three areas.

Факультет

Методика оценки заявок

Ranking: 70 students (October) and 30 (April)

Compilation of the Ranking List for the Selection Decision

(1) The ranking list is drawn up on the basis of points that are awarded using the following
criteria. Candidates may be awarded a maximum of 99 points.

1. Final grade awarded for the previous course of studies in a relevant program [maximum of 50 points] using the following formula: (50 – ((grade - 1.0) · 15))

2. Quality of the letter of motivation [maximum 49 points], particularly with regard to the 4 questions below. The letter of motivation may not be longer than 450 words.

i. What personal skills do you possess that would be particularly useful on the IMME program and which would guarantee future professional success in the fields of International Management, Marketing and Entrepreneurship?

ii. Which skills did you acquire in your previous course of study that would be of particular importance for successfully completing the IMME program?

iii. What are your expectations of the IMME program in terms of content, methodology and course progression?

iv. What are the professional and academic expectations that you associate with the successful completion of the IMME program?

(2) Where candidates are ranked equally, the provisions of the HVVO-LSA must be applied.

Полезные ссылки по программе обучения "International Management, Marketing, Entrepreneurship"

• Сайт программы: http://www.ovgu.de/Studieninteressierte/Studieng%C3%A4nge+von+A+bis+Z/Master/International+Management_+Marketing_+Entrepreneurship-p-55758.html
• Брошюра / инфо-материалы: http://www.isp.ovgu.de/Master/International+Management_+Marketing_+Entrepreneurship-p-117.html
• Учебный план / модули: http://www.isp.ovgu.de/manec_media/Master/IMME/Handout+IMME+2018.pdf<br />http://www.fww.ovgu.de/-p-4474<br />http://www.fww.ovgu.de/Studium/Infos+rund+um_s+Studium/Stundenpl%C3%A4ne-media_id-9440.html<br />http://www.isp.ovgu.de/manec_media/Semesterstart/WS+2018_19/IMME+Program+Overview+2018+GR.pdf<br />http://www.isp.ovgu.de/manec_media/Semesterstart/WS+2018_19/Program+Structur+WS+IMME+19+09+2018.pdf<br />http://www.isp.ovgu.de/Study+Documents/Master.html