Программа обучения "International Marketing" в Nuremberg Institute of Technology
International Marketing
-
Университет
Nuremberg Institute of Technology
-
Степень
Магистратура
-
Специализация
International Business, Marketing
-
Стоимость
0 € / Семестр
The MIMA programme at Nuremberg Tech teaches you the foundations of international marketing in theory and practice. What makes the MIMA programme so special are the new concepts and methods, as well as many practical projects. The programme will also enhance your leadership and creative teamwork skills.
Общая Информация по Программе обучения "International Marketing"
- Уровень: Магистратура
- Диплом: Master of Arts (M.A.)
- Язык обучения: Английский
-
Начало обучения:
Зимний семестр
Летний семестр - Срок обучения: 3 семестров
- Форма обучения: Полная
- Учебные кредиты: 90 ECTS
- Стоимость: € 0 / Семестр
- Семестровый взнос: € 118 / семестр
- Правила приема: На основе конкурса
- Минимальный уровень немецкого: A1
- Минимальный уровень английского: C1
- Минимальный средний балл (нем): 2.5
Карьерные перспективы по завершению программы обучения "International Marketing"
Our graduates receive job offers for attractive positions with companies, like Coca Cola, Unilever, Adidas, IBM, and Daimler.
Международный обмен по программе обучения "International Marketing"
The programme emphasizes its international orientation by encouraging students with little international experience to spend a semester abroad at one of Nuremberg Tech’s partner universities around the globe. For students with no prior international experience, the semester abroad is mandatory.
Стажировки и практика в программе обучения "International Marketing"
Besides its strong international focus, MIMA stands for sound practical orientation and applied research. Faculty members actively pursue research in their own fields and also act as consultants to industry.
Учебный план программы обучения "International Marketing"
The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.
The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research.
Modules
- Analysis of and Access to International Markets
- Creation of International Market Offers
- International Marketing Tools
- Industrial Product and Market Development
- General Studies and Thesis
- Electives in International Marketing
https://www.th-nuernberg.de/fileadmin/zentrale-einrichtungen/szs/sb/sb_docs/SPOs/BW/Internationale_Betriebswirtschaft/spoM-IMA_aktuell.pdf
Факультет
Faculty of Business Administration
Nuremberg Institute of TechnologyAround 3,000 students are currently enrolled in the degree programs offered by the Faculty of Business Administration.
The Faculty employs 46 professors, all of whom have many years of work experience in industry and business. In addition, an adjunct staff of 81 instructors provide direct insights into real-life applications in their seminars.
Полезные ссылки по программе обучения "International Marketing"
- Сайт программы: https://www.th-nuernberg.de/studiengang/international-marketing-ma/
- Учебный план / модули: https://www.th-nuernberg.de/fileadmin/global/Public_Docs/BW/BW_0056_VO_Modulhandbuch_MIMA_public.pdf<br />https://www.th-nuernberg.de/fileadmin/zentrale-einrichtungen/szs/sb/sb_docs/SPOs/BW/Internationale_Betriebswirtschaft/spoM-IMA_aktuell.pdf
Записаться на поступление на программу обучения
International Marketing
