Программа обучения Marketing

Программа обучения "Marketing" в University of Applied Sciences Bonn-Rhein-Sieg

Marketing

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. International quota: 7% of the available study places are reserved for applicants with Non-EU nationality.

Общая Информация по Программе обучения "Marketing"

  • Уровень: Магистратура
  • Диплом: Master of Science (M.Sc.)
  • Язык обучения: Английский
  • Начало обучения: Зимний семестр
  • Срок обучения: 3 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 90 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 286.70 / семестр
  • Правила приема: На основе конкурса
  • Минимальный уровень английского: B2

Описание программы обучения "Marketing"

Marketing has experienced an enormous increase in importance in recent years. Technological developments and complex future trends require a new, modern understanding of the role of the marketing manager. What is required today is a manager with a keen sense for customers, markets and dynamic market developments as well as for the use of innovative technologies. The training content of the course is coordinated with leading companies. In this way, we ensure that you are optimally prepared for the demands of the job market.

Карьерные перспективы по завершению программы обучения "Marketing"

Typical work areas of our graduates:

  • Marketing
  • Market Research
  • Management Consulting
  • Sales Management
  • Key Account Management
  • Business Development

Учебный план программы обучения "Marketing"

Building on the skills acquired in the context of the relevant Bachelor's programme, the three-semester Master's degree programme imparts the requisite knowledge and the basic key competences in the areas of marketing, methods and economics.

The students are:

  • enabled to analyse processes and problems of business practice to create practical solutions, while respecting international and extra-curricular references,
  • are put in a position to recognize the need for action in an economic environment, to define marketing-specific goals and,
  • using solid methodological knowledge, develop and implement science-based solutions which are situationally adequate.
  • Учебный план / модули: https://www.h-brs.de/sites/default/files/2022-10/Modulhandbuch_2022_ENG.pdf
    https://www.h-brs.de/sites/default/files/2024-04/Externer_Fristenplan_H-BRS-2024-25.pdf
    https://www.h-brs.de/sites/default/files/2022-10/Curriculum_Marketing_MSc.pdf
  • Факультет

    Department of Management Sciences
    University of Applied Sciences Bonn-Rhein-Sieg

    The Bachelor's and Master's degree programs in Management Sciences at Bonn-Rhein-Sieg University of Applied Sciences are characterized by a wide range of options. The core Business Administration program is offered at two locations, Campus Sankt Augustin and Campus Rheinbach. Additionally, Business Psychology holds a significant value. English-taught programs such as International Business, the MBA in CSR & NGO Management and Marketing, along with partner universities abroad, provide international learning experiences. Furthermore, part-time study options in Controlling and Information Management allow for additional specialized career paths.

    Записаться на поступление на программу обучения

    Marketing