Программа обучения "Media Management" в University of Applied Sciences Würzburg-Schweinfurt
Medienmanagement
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Степень
Бакалавриат
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Специализация
Business Administration, Media
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Стоимость
0 € / Семестр
Media are constantly changing due to technical progress. The course prepares students to develop, produce, design and market content for a wide variety of media (print, radio, internet, mobile applications). Essentially, communication science, journalistic, business, legal and design-specific content is conveyed. The students get to know all media production processes strategically and operationally and develop special skills in media project management.
Общая Информация по Программе обучения "Media Management"
- Уровень: Бакалавриат
- Диплом: Bachelor of Arts (B.A.);
- Язык обучения: Немецкий
- Начало обучения: Зимний семестр
- Срок обучения: 7 семестров
- Форма обучения: Полная
- Учебные кредиты: 210 ECTS
- Стоимость: € 0 / Семестр
- Семестровый взнос: € 123.80 / семестр
- Hochshulstart: Требуется предварительная регистрация
- Правила приема: На основе конкурса
- Количество мест: 60
- Минимальный уровень немецкого: C1
Описание программы обучения "Media Management"
Media usage increased from 6 hours in 1987 to over 10 hours in 2017. The media inform, entertain, advertise, initiate sales, design customer relationships, optimize processes and educate. Diverse digital innovations (news and music services, image and video platforms, search engines, social media, e-commerce, apps, games and e-sports) continue to increase media demand and digital media supply. The media also play a central role in the positioning of parties, companies, brands, TV channels and formats. The media influence citizens in numerous important decisions. If you want to be successful politically, economically, personally or as a teacher, you have to understand, shape and use the media. Media literacy and media management are therefore becoming increasingly important for politics, business, the entertainment industry, education and for all of us. This leads to good long-term career prospects for media managers.
Стажировки и практика в программе обучения "Media Management"
Fifth semester of the practical semester with support from the university.
Учебный план программы обучения "Media Management"
The course begins with three-day team training and a focused introduction to project work, the first-semester project. In the first four semesters, students learn the basics of business, media science and journalism. In addition, subject-specific English skills are deepened. Numerous practice-oriented projects support management skills development. The possibility of a semester abroad (internship or at one of the numerous partner universities) is welcome and is supported. The 5th semester is a practical semester, i. d. Usually in media companies, in marketing departments or in agencies. In the 6th and 7th semester, the students deepen their skills in one of four areas of focus: cross-media editing, PR and corporate communication, product and project management, digital media marketing. The scientific studies conclude with a bachelor thesis.
Program structure
- Media business administration, including economic and media law aspects
- Introduction of journalism and media work (print, radio, online)
- Media studies aspects
- Media management
- Deepening, according to the chosen focus
For further details, please refer to the curriculum on the following pages.
Факультет
Методика оценки заявок
Fulfillment of the Numerus Clausus (currently approx. 2.0-2.2)
Полезные ссылки по программе обучения "Media Management"
- Сайт программы: https://fwiwi.fhws.de/studierende/studiengaenge/bachelor-medienmanagement/
- Брошюра / инфо-материалы: https://fwiwi.fhws.de/bachelor-medienmanagement/
Записаться на поступление на программу обучения
Media Management
