Программа обучения Media Management

Программа обучения "Media Management" в Hanover University of Music, Drama and Media

Medienmanagement

The Bachelor Program Media Management at the Institute of Journalism and Communication Research (Institut für Journalistik und Kommunikationsforschung - IJK) is the course of choice both for committed and motivated school leavers and also for people with experience in the field who are interested in following an academically sound, management-related course of media studies.

Общая Информация по Программе обучения "Media Management"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Arts (B.A.);
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 6 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 180 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 381.47 / семестр
  • Правила приема: На основе конкурса
  • Количество мест: 35
  • Минимальный уровень немецкого: C1

Карьерные перспективы по завершению программы обучения "Media Management"

An Bachelor degree from the IJK will qualify you for a broad range of professions in which a special knowledge of media, a pronounced capacity for analytic thought and the ability to find structured and practical solutions to issues are required.
Surveys among graduates have shown that our former students are working above all in the fields of consultancy, market and opinion research, marketing, internal and external communication, academic research and teaching as well as in project management for a wide variety of businesses. Thus the circle of potential employers goes far beyond classic media cooperations such as publishing houses and communication agencies.
Successful completion of the Bachelor Program qualifies graduates to gain admission to numerous post-graduate courses in Germany or abroad in the fields of Media Management, Media Science, Communication Science and related disciplines.

Стажировки и практика в программе обучения "Media Management"

Practical application of the theoretical and methodological knowledge gained during studies in a real-life context is of central importance. In project seminars and the two compulsory business placements, for a minimum of eight weeks each, our students put the skills acquired to the test in dealing with real challenges, as well as making initial contacts with potential future employers.

Учебный план программы обучения "Media Management"

The Bachelor program is made up of a total of eight course modules with the following content.
- Introduction
- Media System
- Media Reception and Media Effects
- Media Products and Media Providers
- Research and Survey Methods
- Analysis of Empirical Data
- Management and Communication in Organisations
- Media Management in Practice
Imparting in-depth knowledge into the structure, function and relevant players of the media system from both from media scientific and economic points of view. A further central element is that students acquire a mature competence with regard to collecting and analysing empirical data, making them academically sound experts in the area of content, utilisation and impact of media.

  • Учебный план / модули: https://www.hmtm-hannover.de/fileadmin/www.ijk/pdf/ordnungen/BAMM_SPO_2018.pdf
  • Факультет

    Department of Journalism and Communication Research
    Hanover University of Music, Drama and Media

    Today there are a lot of academic courses for media at universities worldwide. But we are different: since our foundation in 1985, we have relied on a clear, well-founded training concept. Together with our students, we investigate the current questions of media development, media management and the music industry empirically and theoretically. Systematic studies and a structured approach are our hallmarks and this benefits scientific work as well as the professional preparation of our students. Scientific thinking is a crucial factor in the challenging media industry. Research finds answers, research trains analytical thinking and data form the basis of strategic decisions. Therefore, we put our focus on method training in social science. Even though practical relevance is a valuable aspect our institute, we are not a university of applied sciences, but teach and research as part of a university with the rank of a university with the highest scientific standards. Anyone who enjoys thoroughly thinking through media topics, researching them in a well-organized manner and checking them for practical relevance fits to us.

    Методика оценки заявок

    The admissions committee makes a pre-selection with the purpose of admission to the aptitude assessment in a written examination and in the selection interview according to §§5-7.

    Only those who meet the requirements for participation in the admission procedure according to Section 3 will be admitted to determine aptitude in the pre-selection process according to § 2, paragraph 1. 2Admission to the course - regardless of the general admission requirements - depends on passing the aptitude test in pre-selection, written examination and selection interview.

    In the pre-selection, the relevant Abitur grades and the application letter are each rated with 0 to 3 points. 2The results are added. 3To pass the aptitude test in the preselection, a score of at least 4 points is required.

    The average of the grades for social studies (alternatively social studies, politics, economics and law, history, geography in this order), German and mathematics is assessed as follows:

    • to 1.5 (very good) with three points,
    • to 2.5 (good) with two points and
    • to 3.5 (satisfactory) with a point.

    The letters of application are sent by two full-time IJK teachers independently of each other on the basis of the formal quality, the representation of the affinity to the course, the extracurricular school activities (e.g. commitment to the school newspaper, in projects, as class / school representative), The extracurricular engagement (e.g. political, charitable activities, associations, seminars, internships), experience abroad, training, studies as well as language skills and computer skills are rated with zero to three points. The scores awarded by the two teachers are averaged.

    Applicants admitted for further aptitude assessment will be invited to a written examination and an oral selection interview with the admissions committee. The invitation is in writing and will be sent out at least 10 days before the exam date.

    The written examination carried out to determine aptitude is assessed with 0 to 20 points according to § 6. The interview is assessed with 0 to 10 points according to § 7. The scores achieved are added up. At least 21 points are required to pass the aptitude test.

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