Программа обучения Public Relations (BPR)

Программа обучения "Public Relations (BPR)" в Hannover Universities of Applied Sciences and Arts

Public Relations (BPR)

The bachelor's degree in Public Relations conveys compact knowledge about the theory and practice of professional public relations in six semesters. The students get to know different forms of organization and tasks of public relations and deal with the communication structures in commercial enterprises and non-profit organizations as well as with the work of PR agencies.

Общая Информация по Программе обучения "Public Relations (BPR)"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Arts (B.A.);
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 6 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 180 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 440.99 / семестр
  • Правила приема: На основе конкурса
  • Минимальный уровень немецкого: C1

Описание программы обучения "Public Relations (BPR)"

Practical relevance

The study program stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external teachers from PR practice ensure the link to current developments in the industry.

Course content

During the first part of the course, students get to know the basics of professional public relations and journalistic craft. This is supplemented by selected aspects from communication studies and media research. The training is multimedia. In the fourth semester, students complete a four-month internship. In the second part of the course, topics such as internal communication, public affairs, international PR and crisis communication as well as seminars on specific public relations tasks are on the curriculum.

Карьерные перспективы по завершению программы обучения "Public Relations (BPR)"

With the advancing professionalization of the PR industry, the demand for qualified young professionals and academic career starters is increasing. The bachelor's degree in Public Relations trains students to become entrepreneurs who think and act in an entrepreneurial manner. Professional fields of activity are national and international communication departments of companies, associations, political parties, cultural institutions, non-profit organizations, public authorities and PR agencies.

Международный обмен по программе обучения "Public Relations (BPR)"

In principle, a semester abroad is possible and achievements there can be recognized for the course; Interested students receive support here. In addition, as an alternative to the practical phase in an internship company, students can also complete a semester at a partner university abroad.

Стажировки и практика в программе обучения "Public Relations (BPR)"

In order to put what you have learned into practice and to gain professional experience during your studies, a four-month internship in the fourth bachelor semester is mandatory. The Hanover location offers excellent access to numerous well-known companies. Internships, student traineeships or theses can be ideally combined with studies in this way.

Учебный план программы обучения "Public Relations (BPR)"

The first three semesters provide insights into conceptual theory, press and media work, internal communication, online PR and new forms of information and communication. The basic course is supplemented by selected aspects from journalism, communication science as well as photography and design. In the fourth semester, the students complete a four-month PR internship. Seminars on strategic communication management, crisis PR, public affairs, international PR, sponsoring and product PR as well as the conception of a PR project are on the curriculum in the fifth and sixth semesters. For the Bachelor of Arts degree, students write a scientific thesis.

The study program stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external teachers from PR practice ensure the link to current developments in the industry. In addition to selected lectures and seminars, the bachelor's degree program in Public Relations offers tutorials. Under the guidance of experienced students from higher semesters, students are introduced to scientific work in the first semester. In the learning agency, the PR students in the second semester work in a team to create a strategic communication concept for a real client from practice, which is presented as part of a market-standard agency pitch. The students in the second semester are coached by students in the sixth semester.

In addition to imparting specialist knowledge, the focus in teaching is on developing and promoting social, cultural and personal competencies of the students. The students are encouraged and supported by a sufficient number of teachers. Guest lectures and workshops by experts from theory and practice complement the range of knowledge on the course. In addition to functionally furnished seminar rooms, the technical equipment of the Hanover University of Applied Sciences also includes workshops, computer laboratories, a television and photo studio as well as a large number of audio and video editing stations that meet all modern professional standards.

Public Relations is a full-time study program of six semesters of standard study time including the practical phase and preparation of the bachelor thesis.

  • Учебный план / модули: https://f3.hs-hannover.de/fileadmin/HsH/Forms/Fakultaet_III/Modulhandbuecher/Modulhandbuch_BPR.pdf
  • Факультет

    Faculty III – Media, Information and Design
    Hannover Universities of Applied Sciences and Arts

    Are you curious, creative, communicative, want to have »something to do with media« or design yourself and your environment? Then you've come to the right place! Faculty III is the largest faculty at the Hanover University of Applied Sciences and offers many of the most popular courses. The graduates of the 18 courses find their place in the labor markets of the creative, information, communication and media industries.

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