Программа обучения Advertising and Market Communication

Программа обучения "Advertising and Market Communication" в Media University

Werbung und Marktkommunikation

As one of the few state courses in Germany, advertising and market communication offers a combination of disciplines that are based on the working practice of the communication industry and reflect them scientifically. The students are optimally prepared for work in communication agencies or in communication departments of companies, organizations and institutions.

Общая Информация по Программе обучения "Advertising and Market Communication"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Arts (B.A.);
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
    Летний семестр
  • Срок обучения: 7 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 210 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 205.40 / семестр
  • Правила приема: На основе конкурса
  • Количество мест: 45
  • Минимальный уровень немецкого: C1

Карьерные перспективы по завершению программы обучения "Advertising and Market Communication"

Graduates from the Advertising and Market Communication course have a wide range of options. You work in communication agencies or in communication departments of companies, organizations and institutions. You will take on management tasks in the communication area, in planning and the coordination of projects, are responsible for concepts and their content, develop corporate identity strategies or oversee market and trend research analyzes. They often work in these professions:

  • Contacts
  • Consultant
  • Conceptioner
  • Copywriter
  • Fund Directors
  • Planner
  • Communication manager

Event and trade fair management, online marketing or social media management are also fields of activity in which you can work after completing your studies. In addition, self-employment also offers a future for many graduates.

In the advanced master's degree in electronic media, graduates can deepen their knowledge of corporate communications.

Международный обмен по программе обучения "Advertising and Market Communication"

During your studies you have the option of doing a semester abroad or an internship abroad. The individual planning takes place in consultation with the course. English-language courses can also be selected.

Стажировки и практика в программе обучения "Advertising and Market Communication"

The internship semester is an essential part of the course. It can be completed by the students in a communication agency or a company. The practical relevance is underlined by guest lectures by experts from agencies and companies, as well as various excursions throughout Germany. As part of the mentoring program, the course regularly invites experts from the field to offer workshops on practical and course-related topics. A Mac room equipped with the latest software, a creative studio for project work and a photo studio with professional equipment are available to the students.

Учебный план программы обучения "Advertising and Market Communication"

The basic course provides basic knowledge in the areas of market communication, social sciences, media & amp; Communication, business, design and production. In addition, the students learn scientific methods and acquire social skills.

The main course focuses on deepening knowledge in the areas of conception and strategy, integrated market communication, online communication, and communication and social sciences. The students are free to choose other specializations.

The contents of the course are first taught theoretically and interdisciplinary and then implemented in practice-oriented exercises and communication projects. The practical semester, guest lectures by experts from agencies and companies and a wide range of excursions underline the practical relevance.

With the bachelor's examination, the course ends after seven semesters. The academic degree is the internationally recognized Bachelor of Arts.

  • Учебный план / модули: https://www.hdm-stuttgart.de/studiengang?sgang_ID=550034
    https://www.hdm-stuttgart.de/download/studienverlaufsplaene/WM7.pdf
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