Программа обучения Public Relations

Общая Информация по Программе обучения "Public Relations"

• Уровень: Бакалавриат
• Диплом: Bachelor of Arts (B.A.);
• Язык обучения: Немецкий
• Начало обучения: Зимний семестр
  Летний семестр
• Срок обучения: 7 семестров
• Форма обучения: Полная
• Учебные кредиты: 210 ECTS
• Стоимость: € 0 / Семестр
• Семестровый взнос: € 205.40 / семестр
• Правила приема: На основе конкурса
• Количество мест: 20
• Минимальный уровень немецкого: C1

Описание программы обучения "Public Relations"

Broad specialist knowledge is required

PR professionals need to understand how organizations, the media, social networks and the public are related. How do journalists or bloggers choose their topics? Why are certain communication campaigns more successful than others? When is it worthwhile to communicate with social media? How can content be prepared in a cross-media manner? To understand this, PR experts need a sound knowledge of subjects such as communication science, sociology and psychology as well as journalism, economics and management. Because if you don't understand how media work and are used, it will be difficult to convey the content.

Conveying content strategically

Spokespersons and communication managers decide through their work how an organization is perceived by the public. You plan communication campaigns, write press releases, use social media channels or organize events. This is how they “translate” the goals of their organization for journalists, politicians or citizens. PR experts are not just content brokers, they are increasingly becoming advisors to top management on strategic issues. That is why it is important to us that our graduates master both: the craft of communication but also strategic thinking.

Карьерные перспективы по завершению программы обучения "Public Relations"

The PR industry is an attractive and growing professional field for our graduates. You plan communication strategies and implement them. Typical fields of work are internal and external corporate communication, communication consulting in PR agencies as well as corporate publishing or online communication. As an alternative to starting your career straight away, you can join the Master’s degree in Electronic Media at the HdM.

Международный обмен по программе обучения "Public Relations"

Our students can go abroad for up to a year without interrupting their studies. The practical semester in the fifth semester can be completed in companies worldwide. This can then be followed by the sixth semester at a foreign partner university. Those who do not go abroad attend English-language courses together with exchange students and work in international teams - also in Stuttgart.

Стажировки и практика в программе обучения "Public Relations"

Your internship semester takes you to editorial offices, companies or agencies: You have the choice whether Hamburg, Berlin or e.g. Cape Town. Even more wanderlust? Then take advantage of the integrated study abroad at one of 80 partner universities worldwide and get to know new cultures. The crowning glory of the course is the bachelor thesis.