Программа обучения Digital Business Management

Программа обучения "Digital Business Management" в University of Hohenheim

Digital Business Management

Digital Business Management is an economics bachelor's degree with a focus on the digital management of companies and organizations. Today's world is turning more and more digital. In the future, digitization will be even more important than it is today. It is time for new ideas, business models and digital advancement to make the economy future-proof and digital. In this course, you will not only learn how companies have changed due to technological change, but also how you can continue to help shape this change.

Общая Информация по Программе обучения "Digital Business Management"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Science (B.Sc.)
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 6 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 180 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 182.40 / семестр
  • Правила приема: На основе конкурса
  • Количество мест: 100
  • Минимальный уровень немецкого: C1

Карьерные перспективы по завершению программы обучения "Digital Business Management"

As a graduate of the Digital Business Management bachelor’s degree, you are ideally qualified to help shape digital development. The basic training in business administration, economics and business informatics gives you the opportunity to join companies and organizations as a generalist. However, the specialization in digital management qualifies you particularly for areas where you can use your technological and social skills and shape companies and organizations in a future-oriented manner. Would you like to learn more before you dive into the professional world? You can deepen your knowledge with a master's degree.

Diverse and interesting job prospects

You finally want to start your career, earn your own money and leave student life behind you? With a Bachelor in Digital Business Management you can enter lower and middle management and move up from there. Thanks to your basic economic training, all areas of the economy are open to you. But there are different entry options, depending on your personal focus during your studies through elective modules, possible internships and additional qualifications.

Due to the digital transformation of all areas of our economy and society, there is a constant need for very well trained graduates for digitization projects and the management of digitized companies and organizations.LinkedIn analyzed the jobs of the future: Knowledge of artificial intelligence is in high demand, personal contact remains important, companies are becoming more agile, new professions are emerging in various sectors, internationality is important. This is exactly what a Digital Business Management degree prepares you for!

"Digital Business Managers", as you can call yourself after graduation, work in particular in areas that want to drive further digital development. In areas, so to speak, with the same passion for digital solutions as you. Their mission: to develop new business opportunities through digital information technologies and to make ineffective structures more efficient through the expansion of digital technologies. It is about creating added value for customers, employees, companies and society using the possibilities of digitization. As a digital business manager, you ensure: in the future viability of companies and organizations.

We see you in the following areas:

  • Business Development
  • Change Management
  • Customer Experience / Success Management
  • Data Science / Consulting / Engineering
  • Digital Project Management
  • Digital Transformation Management
  • Digital Marketing
  • Innovation Management
  • Process Management
  • Product management for digital products & Services
  • Business consulting and start-up

Стажировки и практика в программе обучения "Digital Business Management"

Theoretical knowledge is just one aspect of successfully doing your future job. You must also be able to apply what you have learned in practice. Although our focus as a university is on imparting theoretical knowledge and the latest research results, we still don't neglect the practical relevance

Gain practical experience

Internships offer a good opportunity to gain insights into companies and fields of activity. They give you orientation and work experience for your later career entry. At the University of Hohenheim you can integrate an internship directly into your studies. If you are interested, you can combine it with your bachelor thesis or you can do a practical semester. Investing time in an internship is worthwhile and makes it easier to start your career later. You can also work as a working student in industry alongside your studies or as a student assistant at our university. This will give you exciting, practical insights, look behind the scenes of business or university and earn your own money.

Expand competencies

In addition to specialist knowledge and practical experience, soft skills, i.e. personal, social and methodical skills, also play an important role. We offer you an extensive range of further training: language skills, project management, communication and presentation techniques, IT and media skills, personal development as well as learning and working techniques. In this way, you can continue your education in an uncomplicated and cost-effective manner parallel to your studies.

Learn from practice

We maintain close contacts with business and regularly have lecturers and guest speakers from business practice. Here you will learn how the taught content and theories are implemented and applied in corporate practice. At the same time, you can make valuable contacts, as companies like to advertise internships and career entry.

Learn languages, understand cultures

Discover the world and study abroad for a semester. This experience is not only unique, but you will also broaden your horizons, develop and educate yourself. In this way you can consolidate your language skills and intercultural skills. These are skills that are particularly welcome for international companies. We have over 80 partner universities spread across Europe and around the world.

Research during your studies

Research projects offer a good opportunity to apply the methods and skills you have learned in practice, to test your own ideas and to find completely new solutions to problems. In the "Humboldt reloaded" project, you can go through the stages of a real research project in a team, from the preparation of the current state of research and the selection of methods for your own research to data analysis and presentation.

Учебный план программы обучения "Digital Business Management"

In the Digital Business Management bachelor’s degree, you will learn the basics of commercial trading and how companies work. In addition, you focus on the management of digital transformation. A combination of business administration and economics as well as business informatics and sociology forms the basis of the course. So you deal with topics such as marketing, finance, programming, data analysis and also with new technologies such as artificial intelligence. You can design 40% of your studies individually and choose both German and English-language courses on the digitization of the economy and society according to your interests.

From the 1st to the 3rd semester you will gain in-depth insights into the topics of digital business management and you will also get to know and understand the basics of business and economics as well as business informatics. In addition, we focus on methodological basics so that you learn to independently develop solutions for entrepreneurial problems. We train you to think and design yourself and not just reproduce. Statistics and mathematics, for example, are hidden behind the methodological foundations. You will learn to evaluate and interpret data, an essential skill for the digital world.

From the 4th semester you can design your studies individually. There are elective modules on the digitization of the economy and society to choose from, from which you can choose 8 depending on your interests. This period is also ideal for planning a semester abroad or an internship. This is how you create your own profile.

At the end of your studies you write your bachelor thesis. Here you have two options to choose from. You can combine your bachelor thesis with an internship and thus gain practical experience, which we will credit you with as part of your studies. Or you can take other elective modules in addition to your bachelor thesis and continue your education in areas of your interest. No matter how you decide, both variants will help you to sharpen your individual profile.

  • Учебный план / модули: https://www.uni-hohenheim.de/digital-business-management-das-studium
    https://www.uni-hohenheim.de/fileadmin/_processed_/csm_Studienverlaufsplan_Bachelor_DBM_e0b42d5d5e.jpg
    https://www.uni-hohenheim.de/fileadmin/uni_hohenheim/Studiengaenge/WiSo/Bachelor/Digital_Business_Management/SP_bsc_dbm_2021-10-01.pdf
    https://hohcampus.verw.uni-hohenheim.de/qisserver/pages/cm/exa/curricula/genericRailsSearchUnitsSimple.xhtml?_flowId=searchCourseOfStudyForModuleDescription-flow&moduleDescription=19734
  • Факультет

    Faculty of Business, Economics and Social Sciences
    University of Hohenheim

    Research and modern teaching according to international standards are combined in the Faculty. The Hohenheim Model links business and economic, social science and legal aspects.

    Методика оценки заявок

    The following selection criteria are taken into account for the formation of the ranking list:

    a) Result of university entrance qualification and

    b) Previous experience that provides information about the subject-specific suitability:

    • aa) Completed vocational training and/or professional experience/internships of at least 3 months in a recognized training occupation in accordance with Annex 2 and
    • bb) as extracurricular achievements prizes/awards in the economics department in accordance with Annex 3.

    Записаться на поступление на программу обучения

    Digital Business Management