Программа обучения Digital Business

Программа обучения "Digital Business" в East Bavarian Technical University of Amberg-Weiden

Digital Business

Are you enthusiastic about the retail industry, would you like to work as a multichannel manager in the popular e-commerce market or as a project or innovation manager in the service business of large industrial companies? Or do you want to find out how knowledge is made from data, how machines learn and how the software and IT development required for this works? Then we recommend that you study the Bachelor's degree in Digital Business at our university!

Общая Информация по Программе обучения "Digital Business"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Arts (B.A.);
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 7 семестров
  • Форма обучения: ПолнаяДуальное обучение
  • Учебные кредиты: 210 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 52 / семестр
  • Минимальный уровень немецкого: B2

Карьерные перспективы по завершению программы обучения "Digital Business"

In the course offerings of the Digital Business bachelor's degree, we provide you with broad basic knowledge so that you can start a successful career. Depending on which course you choose, you will work as a marketing manager or management consultant after you graduate. But you can also design and coordinate state-of-the-art data strategies later, e.g. as a data analytics manager or digital analytics manager together with the development department, production and marketing. Or you are drawn to product and project management after you graduate, you create web shops or make a name for yourself in process management.

Some of our graduates use what they have learned to realize their own ideas when founding a company. Here, too, we will teach you the methodological basics during your studies and will be at your side with advice and action.

Ожидаемые результаты программы обучения "Digital Business"

With the range of courses

  • Ecommerce & Retail Management
  • Innovation & Process Management
  • Analytics & Data Management

In addition to a sound business education, you will receive specialist knowledge with which you can master the specific requirements of the economy and digitization immediately after completing your degree.

Once you have successfully completed your academic training, we will send you on to commercial companies as a sought-after specialist. Our professors and lecturers with practical experience will provide you not only with professional competence, but also with practical skills and entrepreneurial qualities such as a confident demeanor, presentation and moderation skills, efficient self-management and problem-solving methods. In numerous freely selectable modules, you also have the opportunity to train your intercultural skills, different languages ​​and other IT skills (such as SAP/R3, Access, SPSS, etc.).

Before you work in the company, you will be trained by us to analyze processes and problems in business practice and to develop practical solutions to problems. You will also learn to focus on international references. With us you get the necessary skills on a professional, methodical and social level.

It is particularly important to us that you as a student learn to reflect on the values ​​and norms of today's economic systems. Our goal is that after you graduate, you can take on technical and managerial tasks in companies and administration and be able to work as an entrepreneur or as a freelancer. You will also be able to apply new scientific findings in practice. By choosing a specialization, you can already specialize during your bachelor's degree and focus your career planning on a specific area of ​​the economy.

Международный обмен по программе обучения "Digital Business"

Would you like to spend your practical semester or part of the semester abroad? Feel free to contact us! We will help you with the selection of the company or the university as well as with all organizational questions of your stay abroad.

Стажировки и практика в программе обучения "Digital Business"

At our university, you not only get to know future-oriented, scientifically based knowledge of the management and administration of companies, but also train the practical application in everyday working life. During your theory semester, you have the opportunity to get involved in a variety of (digital) projects with and in companies from the region. The practical semester integrated into your studies, which you spend continuously in the company, also serves to give you a practical orientation.

Учебный план программы обучения "Digital Business"

Your degree in Digital Business includes:

  • Basic modules (25 ECTS)
  • Basic modules in business administration (50 ECTS)
  • Advanced modules (40 ECTS)
  • Integrative modules (25 ECTS)
  • Key qualification modules (30 ECTS)
  • Practical semester (25 ECTS)
  • Bachelor thesis including colloquium (15 ECTS)

In the first two semesters, you will attend the courses in the basic modules and the basic business modules. In the events you will learn the business know-how that you will need in the course of your studies for a basic understanding and as tools. You will attend the following events:

  • Accounting theory/technology
  • Introduction to Business Administration
  • Fundamentals of Economics
  • Business Mathematics
  • Economic statistics

You will get to know the various areas of business administration in the business administration basic modules (“functional theory”). These include the topics

  • Marketing
  • Labor Law
  • Private business law
  • Financial and Investment Economics
  • Information Management
  • Cost and performance accounting
  • Organization
  • Personnel Management
  • Production and logistics and
  • Tax gauge

The specialization modules/study courses form the core competence that you will acquire in your Digital Business degree at our university. At the beginning of the fourth semester you have to choose one of the following majors:

  • Ecommerce & Retail Management
  • Innovation & Process Management
  • Analytics & Data Management

In addition to the advanced modules, you will learn additional business skills by completing five integrative modules. Business start-up and economics and politics are required, possibly another one from the specialization. You are free to choose two or three more from a wide range of courses to suit your specialization.

During the entire duration of your studies, you will also complete six key qualification modules. Although these are in the context of your studies, they are mainly aimed at teaching you personal skills or strengthening existing ones. In addition to the prescribed modules Basic Business English, Advanced Business English and Action and Process Efficiency, you have the opportunity in three other events to test your individual qualifications, for example through

  • other languages ​​such as English, Spanish, Russian, Chinese etc.
  • or modules such as Excel for Poweruser, event management, rhetoric and much more. m.

expand. Here, as with other electives, you can also benefit from the extensive range of the Virtual University of Bavaria and complete events individually via e-learning.

In the sixth semester, during the at least 18-week practical phase, you should expand the skills you have learned during your studies through practical experience in a company. You will gain insights into future professional life and make valuable contacts for your career.

The focus of the seventh semester is the bachelor thesis, in which you work on and present a practice-oriented business problem. Preferably, you write them directly in or for a company.

Course

The course comprises a total of seven semesters. After successful completion, you will start your professional life with the title Bachelor of Arts in Digital Business (B.A.). This qualifies you to work in business, in the public sector or as a self-employed business economist.

Your regular study time in the Digital Business bachelor's degree is seven semesters, including the practical phase and bachelor's thesis. Your degree is structured in modules, with you gaining partial qualifications after completing the individual modules. All modules build on each other thematically and temporally. If you successfully complete individual modules with an examination, you will be credited with a certain number of credit points (ECTS points).

A module usually comprises 5 credit points. For the successful completion of your bachelor's degree, your points account at the end of your degree has a total of at least 210 credit points. A workload of 30 hours is assumed for you as a student per credit point.

Your studies are divided into three sections that document the progress of your studies:

  • the first phase of study (1st and 2nd semester)
  • the second phase of study (3rd, 4th and 5th semester)
  • the third phase of study (6th to 7th semester)

The practical phase and your bachelor thesis are in the third phase of your studies.

  • Учебный план / модули: https://www.oth-aw.de/files/oth-aw/Studiengaenge/Bachelor/DIB/Dokumente/Modulhandbuch_DIB_2022.pdf
    https://www.oth-aw.de/files/oth-aw/Studiengaenge/Bachelor/DIB/Dokumente/BWDIB_Stundenplan_SS22_01.pdf
    https://www.oth-aw.de/files/oth-aw/Studiengaenge/Bachelor/DIB/Dokumente/Pruefungsplan_Gesamt_BWHDDIB_WS2122_Stand_20.01.2022.pdf
    https://www.oth-aw.de/files/oth-aw/Studiengaenge/Bachelor/DIB/Dokumente/SPO_Digital_Business_Bachelor_2020.pdf
  • Факультет

    Faculty of Business Administration
    East Bavarian Technical University of Amberg-Weiden

    The Faculty of Business Administration started teaching in 1995 with two professors. At the Faculty of Business Administration at the Weiden site, around 750 students are currently cared for by 14 professors and 6 teachers. To coordinate all other faculty matters and to ensure a smooth teaching operation, the faculty is supported by 9 staff members. In addition, around 60 lecturers from the field pass on their experience from the companies to our students.

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